well a 88 Toyota pu had a msrp of 7500 so today that would be about 15k ...... sooo I'm finding hard to follow your reasoning on pricing ??
Of course new rigs are going to cost a lot more , there is a lot more in a new vehicle to jack up the prices . In 88 you diddnt have to have airbags to cover every square inch of the cab , traction control , abs, super stringent EPA regulations, tons of other safety features , power everything and a touch screen tablet in the dash .
People used to want a good value of vehicle that was going to last them well beyond the warranty, now for the most part everybody's concern is that it rides velvety smooth gets incredible fuel economy and has every creature comfort you can think of that's why they end up buying a new one in a couple of years to get the newest fanciest doodads..
Again... the rig is not even available yet just because they release some teaser picture doesn't mean that's actually what's going to come out to Market how many times have we all been super disappointed when we see an amazing prototype that they're going to make and we end up getting some crossover SUV piece of crap instead.