I think it fills the niche for people that want an "off road" aesthetic without wanting the size and price of a 4 runner. I had the previous generation as commuter and liked it for its intended purpose.
Toyota's Description:
"The 2020 Toyota RAV4 TRD Off-Road leverages a 203-horsepower 2.5L Dynamic Force 4-cylinder engine, offering off-road-ready performance and immaculate fuel efficiency. The model can haul items like personal watercrafts, dirt bikes or a small enclosed trailer with a maximum tow rating of 3,500 lbs. The TRD-tuned independent MacPherson strut front suspension offers an 8.6-inch ground clearance and a smoother ride over rough trails.
Other off-road functional features found on the 2020 RAV4 TRD Off-Road include a set of Falken Wildpeak A/T Trail all-terrain tires, a four-mode Multi-Terrain Select system and the impressive Dynamic Torque Vectoring All-Wheel Drive system, which can direct up to 50 percent of engine torque to the rear wheels."