I'd rather have an ugly but functional truck than a good-looking but compromised one.
Ram trucks may have a win in terms of subjective looks, but the designers do all sorts of things that compromise the truck's utility. The main thing that comes to mind is that the body panels go well below the frame rails....most trucks don't do that, because, you know, you'd rather have your frame rails make contact with the ground before your rocker panels do. But Ram designers insisted that covering up the the frame rails from view was a better idea.
A lot of truck makers put all sorts of effort into fancy front bumpers...most of them are very compromised in terms of approach angle. Toyota trends toward simple yet functional (off-road friendly) bumpers. I'll bet that the next gen will focus the same way.