In the article posted, they refer to it as possibly a re-badged MileMarker. Kinda true- as a Milemarker is a re-badged TMax. TMax makes many of the 'private brand' winches on the market and once you've seen a few they get easy to identify. MileMarker was the first widely marketed one, as the only winches actually made by MM were the hydraulic ones- the electric ones were all outsourced.
Although there are some differences in specs, most of these winches look the same- but you have to go beyond the looks. Some companies will spec their winches differently than others, although they will look the 'same' based on the casing. Some have bushings instead of bearings, some don't have gaskets to seal the gear case, some have higher HP than others. The control boxes are often sourced separately, so they can vary from excellent to garbage.
Shop carefully!
FWIW- I've been using TMax for about 6 years, both 11K and 12K models. I've worked them hard, very very hard at times and they just keep cranking along. I've actually had more warranty claims on Warn than Tmax, and dropped the Warn line. Only claim on Tmax was an add-on accessory wireless controller.