"It makes sense to connect your solar powered fridge to the solar regulator of your solar powered system.
Here is why:
Eliminating 15% loss in battery"
Nope. There is only a loss if the power is first stored in the battery, and then later drawn out. If the solar is producing, the power to the fridge flows directly to the fridge, without being stored in the battery first. That happens regardless of whether the fridge is connected to the controller's load terminals or connected directly at the battery.
"Reducing battery cycles and prolonging battery service life"
Nope. Since the power for the fridge is flowing directly to the fridge without being first stored in the battery, there are no extra cycles being created, so there is no reduction in cycles.
"Read system information from LCD display: battery voltage, solar current inflow, current outflow to load"
Maybe. Depends on the controller. I think most show: battery voltage, solar current inflow, current outflow to BATTERY (not load). Where's the manual for the specific controller being referred to?
"Low voltage disconnect to protect battery"
Sure. I think all controllers that have load terminals have LVD. But it's not a reason to use the load terminals for a fridge - fridges all have LVD too. Don't need two LVDs in series.
"Load has priority.Any surplus charges battery"
That isn't a function of the controller, that's just how electricity flows normally. And it works that way no matter if the load is connected to the controller's load terminals or directly to the battery.
"Electronic switch between battery and solar at sunset/sunrise"
Nope. The load terminals always draw from the battery. At sunset, the incoming power from the solar fades away and all power for the loads comes from battery only, but again, that's how it always works - it's not some magic extra switching functionality of the controller. And again, it works the same even if the load is connected directly to the battery.
Sorry man, but I gotta call BS on that whole spiel. It's either a result of not understanding how this stuff actually works...or it's deliberately misleading marketing hype/crap.
But either way, it is NOT true.
The ONLY actual advantage of hooking a load to the load terminals is the LVD. But since the fridge already has LVD...meh.