The end of an era?

DaveInDenver

Middle Income Semi-Redneck
Excellent points, Dave. I think for me, it boils down to what these brands were and what they are now. I agree with you that a Trek produced Gary Fisher is a fine bike, it's just not a true Fisher as it was in the beginning. Same for Salsa, et all. Doesn't make them lesser steeds, just not the same DNA that made the name what it is.

The road sector is even more of a fright. On the road side, names like Motobecane, Masi, and others carry zero heritage to what they once were. I bought a Kestrel 4000 in 1987 and it was revolutionary. Then they sold to Schwinn, then it went downhill so far as to become a Martek made Bikes Direct brand.
I agree, Trek makes fine production bikes, but of course the Fisher and Bontragers are not the same as the ones they made by hand. It's also not fair to compare them in that way, either. Judge a Trek-made Gary Fisher against similar ones from Specialized or what-not, not handmade custom, and they compare fine. They are also cheaper than custom, so the value is key. If you think back to Gary Fisher's early days he was always about selling bikes more than the craft of it, so it really should not surprise anyone that he would want to get his designs under more riders than to be some boutique-y garage operation with hipster street cred.

Thought of another, Schwinn-Paramount morphed into Waterford/Gunnar, which retained a lot of that soul. I remember the cool 1980s and 1990s MTBs, Diamond Back, GT, Mongoose, Iron Horse that are now shells of their original glory. GT still has some interesting bikes but the Gray Turner Pro Performer funkiness isn't there. My 1994 Zaskar came with a sticker that said 'Troy Built' on it because a guy named Troy welded it in SoCal. Shrug, times change, people change.

I would argue the guy in the garage has the resources to build a better bike because he is not building every bike the same. He can make a bike specifically for me and my riding style. I never rode Fishers because they never fit me.
You are right, there is nothing that compares to a custom bike. But you could also custom build a car and when you start thinking about price the mass produced bike that takes a bit more to fit starts to become a better value. Not everyone is willing to spend $1,500 or $2,000 on a frame set like us and there is nothing wrong with getting a thought out and well made $2,000 Trek/Fisher if it gets you on the trail, you know?
 
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voodoochile

New member
I don't even think it's a great move by Trek. They were making their money on GF already, and many people who had a Trek stigma would still ride a Gary Fisher. Win-win for Trek. Now only Trek fans will want to play. Not to mention how fugly a superfly will now be.

I'm wondering how long till Trek goes gunning for Niner Bikes now. :(
 

Christophe Noel

Expedition Leader
I don't even think it's a great move by Trek. They were making their money on GF already, and many people who had a Trek stigma would still ride a Gary Fisher. Win-win for Trek. Now only Trek fans will want to play. Not to mention how fugly a superfly will now be.

I'm wondering how long till Trek goes gunning for Niner Bikes now. :(
I think Trek's acquisition of brands is probably a thing of the past. It was a logical move when they required a good line of top tier aluminums provided by Klein, or boutique-esque bikes like LeMonds. They were really just filling holes in their Trek line. The Gary Fisher acquisition made the least sense. It provided two lines with many of the same design features with two labels. Trek is big enough now to offer a mega-sized line with no holes in their offering.
 

sinuhexavier

Explorer
Last time I saw Tom Ritchey was on the tarmac in Sedona as he boarded his private plane.

The time to sell out is when there is a buyer. - Michael McKeon Spinal Tap
 

squatch

Adventurer
tom still owns ritchey. still have a 'not bought by trek yet' button made by sopwamtos. mountain bikes have come a long way since I raced for mantis.
 

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