If Toyota could get the 70 series with its 35-40 year old technology past the Feds' safety and emissions red tape, it would be fantastic. If instead of converting the 4Runner into the (now defunct) FJ Cruiser had made a "modern" 40 series to compete with the Jeep Wrangler it would have been awesome. I think Toyota Japan and Toyota USA need to get on the same page with how it markets the 200 series (and beyond) in North America. Since they sell the LX already as the "tuxedo" version of the LC, sell the LC as a "blue collar" version or enable the enthusiast buyers in North America to order bespoke versions of the LC with the options available in the rest of the world (e.g. Diesel, cloth seats, sunroof delete, cool box delete, entertainment delete, e-lockers, auxiliary fuel tank, winch bumper, winch, 3rd row delete, tire carrier, steelies, etc.). Rather than putting in crappy faux wood on the dash to look "expensive" they could just put nice materials in keeping with its utilitarian and ultra durable/reliable heritage. Doesn't seem to be how Toyota is trending these days but it's nice to dream...