What is going on with Jeep prices?

[Yellowkayak]

Ok anti-cheap widget people...answer me this! Why is it bad to sell Wrangler Unlimited Rubicon for $15 - 16,000? Would it not cause sells to go up......ALOT because more people can now afford one?

Yes I'm cheap as hell, because I hate greed in any shape or form when its plain to see it all over.

JJ

 

[Hawkz]

I think your new vehicle pricing is off by a couple of decades. I'm sure Jeep has WAY more thank $15k into the current Jeeps. All the government testing costs millions of dollars and that cost gets spread over the cost of the vehicles. Plus unions, dealers, advertising, ect. You can barely buy a new compact car for $15k, let alone something with 4x4, solid axles, lockers, ect...

New Chevy Cruz start at $16k.
New Fiat 500 start at $16k
New Ford focus for $14k...

Those are base price, not top end. (Rubicon package is top end.) Top of the line for any of those base models is probably close to $20k.

Do I wish I could buy a new unlimited rubicon for $15k? You bed I do! But that isn't very realistic... I'm not trying to be a jerk, but you don't seem to have any idea what goes into making a new car these days...

 

[jeep-N-montero]

Ok anti-cheap widget people...answer me this! Why is it bad to sell Wrangler Unlimited Rubicon for $15 - 16,000? Would it not cause sells to go up......ALOT because more people can now afford one?

Yes I'm cheap as hell, because I hate greed in any shape or form when its plain to see it all over.

JJ

It is apparent that you didn't even read the responses in the thread, let us know when you come to your senses.

 

[Yellowkayak]

I read everyone of them, I jsut disagree with most thats all. I wish someone from Jeep would actually let the public know how much it actually cost to build one, then actual cost for advertising, etc.... .

Jeeps are known world wide, so why in heck do they need to spend milions of dollars on advertising....they can delete that and reduce prices.

Yes I'm cheap as hell. I just want something for a price I can afford thats all, whats wrong with that. There is NO ONE on this forum that can even give us actual manufacturing cost of a new Jeep Wrangler Unlimited Rubicon I'll bet...and if there was the companies will not release the info, because it would piss alot of people off. Dont' believe me people are pissed off about greed...turn on the news, its only going to get worse...no I'm not one of those protestors standing on a street corner blocking traffic, because I know nothing will ever be done about lowering prices where the average person can afford something like a Jeep Wrangler Rubicon or any vehicle over $15,000 these days. Only way it will happen is if EVERYONE in the manufacturing line from the person who sells the raw materials, manufacturer, to the dealership to the advertising companies would lower their profit margins. Never will happen.

Thanks for letting me rant and rave and having this discussion. I'm through now....now where did I put that brochure on that Jeep?

JJ

 

[reece146]

Hmm...


The words "delusional" and "denial" come to mind.

This is what $17,ooo bought you in 1990 (~20 years ago):

Granted, this is a fully loaded version but is roughly analogous to a fully loaded Sahara I guess.

But this thread is about USED vehicle prices.

 

[Dendy Jarrett]

Price is driven by demand. Right now (until the new 0% interest campaign by Jeep), demand for used inventory is high. When demand is high, ... supplies of good used starts to dwindle, and prices start to climb. Yes, they'll come back down.
To think you could buy any new car outside of the Kia, or lower ends of like kind, for under 20K right now, ... is simply an "uneducated buyer" statement.
Have you priced new cars lately? My mom just purchased a used 2010 Ford Expedition (her second), and she complained that it cost more than her second house. I had to remind her that that second house was purchased in 1969!!
The average new car is running about $32K.
Government regulations have driven prices through the roof, and all the while, I wonder how I made it to 49 years old, when my entire childhood, we didn't have seat belts in most of our cars growing up, and we rode in the backs of pickups on country roads, and I rode most of my infant life in the luggage stash behind the rear seat in a VW bug!!
Go do a little google research about how much is costs auto manufacturers annually to comply with government crash and safety standards!

In the end, the good news is, ... if you own a Jeep Wrangler, ... they are holding their value nicely! : )
D

 

[gorogergo]

I think one thing going on here is that we don't all look at pricing the same way.
To me, if a seller is selling the product at a volume that's right for them the price is right. And when you're dealing with used cars, there's not one entity determining what the price is for all sales, meaning that those prices are even more likely to reach an equilibrium between the desire of the buyer and the desire of the seller. When the time comes to sell my TJ, I'll determine the price. If I need to move it quick, the price will be lower. "They" won't be jacking it up. The rightful owner will determine how much it will cost to part ways with it.

 

[jeep-N-montero]

I read everyone of them, I jsut disagree with most thats all. I wish someone from Jeep would actually let the public know how much it actually cost to build one, then actual cost for advertising, etc.... .

Jeeps are known world wide, so why in heck do they need to spend milions of dollars on advertising....they can delete that and reduce prices.

Yes I'm cheap as hell. I just want something for a price I can afford thats all, whats wrong with that. There is NO ONE on this forum that can even give us actual manufacturing cost of a new Jeep Wrangler Unlimited Rubicon I'll bet...and if there was the companies will not release the info, because it would piss alot of people off. Dont' believe me people are pissed off about greed...turn on the news, its only going to get worse...no I'm not one of those protestors standing on a street corner blocking traffic, because I know nothing will ever be done about lowering prices where the average person can afford something like a Jeep Wrangler Rubicon or any vehicle over $15,000 these days. Only way it will happen is if EVERYONE in the manufacturing line from the person who sells the raw materials, manufacturer, to the dealership to the advertising companies would lower their profit margins. Never will happen.

Thanks for letting me rant and rave and having this discussion. I'm through now....now where did I put that brochure on that Jeep?

JJ

So let me guess, you have a 1987 Escort sitting in your driveway....

 

[Brazos609]

Bodo, I guess I'm not clear on what your train of thought is. Do you think a 2005 LJ isn't worth $15K or more reatil, or something different from what I am reading into it? The $15K trade-in value is straight out of NADA.

2005 Jeep WRANGLER-6 Cyl.-6 Spd.-4WD Utility 2D Unlimited 4WD
Pricing Rough Trade-In Average Trade-In Clean Trade-In Clean Retail

Base Price $10,475 $11,700 $12,700 $15,625
Mileage:43,000 $2,425 $2,425 $2,425 $2,425
Aluminum Wheels Std. Std. Std. Std.
Running Boards $50 $50 $50 $75
Towing Pkg $150 $150 $150 $175
6 Cyl. Gas Engine Std. Std. Std. Std.

TOTAL PRICE $13,100 $14,325 $15,325 $18,300

Mine actually has dual tops, which I didn't include in these figures, or the ORF bumpers and upgraded stereo and speakers with Bluetooth. Mines not a Rubicon either. If you want to spend less than $15k on a LJ it is probably going to have to be a 2004 with high mileage.

 

[Yellowkayak]

I've got a 2007 Chevy Crewcab 2WD pickup with a camper shell that I paid $24,000 out the door for NEW. Yes that is high in MY OPINION (it retailed for $28,400). But It was either a full size V-8 crewcab pickup that gets 21 MPG on the highway or a Jeep Wrangler with ALOT less material that gets 19 MPG if your lucky. Both of my Wranglers got 16 - 17 on the highway, though I did get 19 one day with a brisk tailwind. Plus I have more power, comfort, and room. It was a very hard choice for me. I'd rather have the Wrangler at the time, but the gas mileage and higher price for the amoutn of material in them, swayed me to the Chevy Pickup. If I won the lottery I'd have to swallow my cheap *** pride and buy an Unlimited Rubicon and rig it for expeditions.....but sense I am not, everything is expensive when you are on limited income (disabled vet).

I apologize if I got some of you all in a tivy about greed, but I just wanted some of you folks that have money to realize how we without money see things. Its a different perspective. It would be nice to have so much money I can buy anything I want and go anywhere I want, anytime I want and not think about how much it cost. So look at it from our perspective and not be so hard on my opinion when that opinion is based on a not so full wallet.

Once again I apologize to all those I have offended...we all have the expedition bug in our blood and souls, and we can at least share that commonality with each other. Thank you also for this conversation. I learned a little bit more about how some people feel, and its always a pleasure to learn. Friends?:smiley_drive:

JJ

 

[ColinJ]

I traded my 2005 Rubicon TJ to a Jeep Dealership for $13,000! (85,000km) I couldn't believe they offered me that much.

I bought a 2008 Jeep JK Unlimited Rubicon for $22,000 (40,000km)

Nice upgrade for 9k this was just 2 months ago.

 

[Bodo]

Bodo, I guess I'm not clear on what your train of thought is. Do you think a 2005 LJ isn't worth $15K or more reatil, or something different from what I am reading into it? The $15K trade-in value is straight out of NADA.

I'm saying that it's not worth it for me. I'm also saying that for what vehicles are going for on the used market vs new, it doesn't make any sense to buy used.

 

[RedRocker]

Ok anti-cheap widget people...answer me this! Why is it bad to sell Wrangler Unlimited Rubicon for $15 - 16,000? Would it not cause sells to go up......ALOT because more people can now afford one?

Yes I'm cheap as hell, because I hate greed in any shape or form when its plain to see it all over.

JJ

I think you should march right in to your bosses office tomorrow and demand a pay cut! I'm sure there's a guy waiting to do it cheaper. If you're self employed, by all means cut your prices in half, live the dream. :sombrero: FYI, I punch a clock, rich I ain't.

 

[Yellowkayak]

Redrock...wish I could work, the body won't let me do much. I'm a disabled veteran, so I'm stuck with disability from VA, and I cannot afford a lawyer to fight to get my Social Security Disability, which puts me out of the $34,600 Jeep Wrangler Unlimited Rubicon I would love to have. If I'm going to pay that much I want to get at least 27 MPG on the highway towing 5000 pounds and a diesel for the high torque. I thought Jeep was going to put a diesel int he Jeep lineup...anyone hear the latest on this?

Listen while I have some of you guys who own Jeeps Wranglers on here, can you answer a question for me? Why is it that a Jeep Liberty can tow 5000 and the Wrangler Unlimited can only tow 3500. That is a big difference for two vehicles that are only 60 pounds different in weight, and have the same engine and tranny! I can't get a straight answer out of the Jeep folks. Is there also anyone here that tows about 4800 pounds with their unlimited with the V-6?

Thanks in advance!

JJ

 

[plainjaneFJC]

Sure I'll explain.

For one the Jeeps are simple under the hood....alot less than a full size pickup 4X4 or a luxury sedan. There is alot more material in the other two than a Jeep. Plain and simple, becaue its a popular vehicle that can go anywhere, they jack the prices up. Its the Supply and Demand rule. Sure I believe in profit, no business can operate without profit, but it DOES NOT cost that much to build one. The profit margin on the Jeeps is very high (probably not for the dealership, but for Chrysler/Jeep) only because its a popular vehicle. Everything about the Jeeps especially the Wranglers is basic and simple, which translates into low build cost, which means higher profit. To me selling ANYTHING because its popular for much higher prices that what the manufacturer cost is just plain GREED anyway you look at it.

Sure they are great vehicles, I've owned to Wranglers and i miss them ALOT, but buying one these days for what material is in them...not worth it. but then again I am entitled to my opinion as anyone who doesn't agree with it. If your rich and don't think twice about speding money on over priced items...good for you, but you sure make it difficult for of us that cannot. As long as people support greed it will never go away, it will get worse, which means les and less people will be able to afford those items, which means sales will plummet, which means more financial problems for the companies, which translates into more bailouts of tax payer's money.

Reasonable price for a 4X4 Jeep Wrangler Unlimited Rubicon - $15 - 16000. Can Jeep sell them for than? Hell yeah and still make a profit, but of course their stock holders will get all pissy because they aren't making a large amount of greedy profit.

Am I being unrealistic....to rich people who are greedy, and to stock holders who are being greedy...you bet I am...to the common average Joe with set low income who wants a Jeep...heck no!

There....I explained as best as I could even if you don't like my explaination...thats not my problem!

JJ

Well you said you dont make much money, so you probably dont pay taxes anyway.? You said you believe in profit, but not that high of one? How high of a profit do you believe in? Do you even know what the profit margin is on a wrangler? They made so much money on them over the years that they needed a taxpayer bailout? I dont agree with bailouts either, but your ideas are a little marxist!