Well, I wouldn't use it on my bronco. lol.
Okay, assuming that there is an actual full sized version of this anchor, I still wouldn't use it. The spade portion would only be about 6 to 8 inches wide. Not really enough for anchoring in sand IMO, and that's the only time I'd need an anchor like this one. The rest of the time, I'd just use a 4 foot T-post. You can buy a good one for less than $5. Just hammer it into the ground at an angle pointing away from the stuck vehicle, wrap a chain around at the base and you'll be good to go. If you feel one isn't enough, get two or more and that will be plenty. They're light enough to be used as pry bars and you can sharpen the tip ends to make it easier to drive them into the ground. The T shaped construction make them incredibly durable in terms of flexing and bending. The only real alteration I'd suggest is fully welding the spade portion onto the shaft, but otherwise, they're extremely tough. And you can get them in lengths from 4 to 12 feet long. I recommend the shortest one since that is easiest to drive into the ground with a hammer or ax.
I admit, pulling them back out can be a bear, but since they're at an angle and you have a winch, you can probably use that to pull them up if its too hard to do by hand. Or use a shovel and dig it out. My point being the T-post is a cheap and affective alternative to anchors in most terrains that don't include dry dessert like sand.