YETI HONDO BASE CAMP CHAIR - $300USD

[john61ct]

First-mover advantage only lasts so long.

Establishing a well-respected brand is super expensive.

Not enough profit in it if you only sell to sensible consumers buying on price, once real competition enters your previously exclusive niche.

Milking the brand recognition, going for status buyers, moving into other niches where it's much harder for consumers to compare (powerpacks), all makes perfect sense.

 

[Hilldweller]

These are the official ExPo expensive chairs, btw: http://americancampchair.com/store/

Story: http://www.exploringoverland.com/ov...2/6/6/a-legendary-camp-chair-resurrected.html

 

[Fireman78]

First-mover advantage only lasts so long.

Establishing a well-respected brand is super expensive.

Not enough profit in it if you only sell to sensible consumers buying on price, once real competition enters your previously exclusive niche.

Milking the brand recognition, going for status buyers, moving into other niches where it's much harder for consumers to compare (powerpacks), all makes perfect sense.

But no cup holder.


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