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McGovern's design language is modernist. The Land Rover Evoque was the "first complete manifestation of McGovern's design strategy", a fashion statement. It was the first Land Rover model that has more women customers (60 percent) to men. While Land Rover roots are utilitarian, the new direction...

For the US market Eric is accurate in his characterization of recent LR design direction and buyers/owners. The majority are women. That is consistent with design director, Gerry McGovern, and his background of furniture design and modernism. Land Rover design director Gerry McGovern’s...

From a dealer perspective anything beyond 5 years is "old".

There is little reason for the professional class to own a pickup, especially an old design. Not trying to introduce politics/class in the discussion. Just simple business choices. Now if JLR actually wanted to "return to it's roots" we would have a different vehicle to critique.

Circular arguments. Admit it, JLR went upmarket with the Defender by design. Their target is luxury, not utility. JLR's "roots" in the US is the Gucci crowd as demonstrated by their highly urban coastal market share and complete absence in the Midwest. As the local dealer noted they pick their...

LR marketing is conflicted on the new Defender. While they are trying to tout it as a return to roots, they are introducing it at a Gucci like pop festival with yoga and hammocks. That is the roots of Range Rover, not the Defender. Feels like the collapse of Jaguar and Land Rover into virtually...

Yup, lots of examples discussed as a 'reference' but not hard design requirements or any mention of rock crawling (well unless you think broken down granite/shale is 'rock crawling') There is a reason LR is no longer the vehicle of choice in large / remote areas of even the US or market segments...

Look no further than Land Rover's fashion statement on the new Luxury Defender Land Rover mixes music, adventure to debut Defender in US "....."The 4xFar festival was created to celebrate the new 2020 Land Rover Defender coming to the U.S., and is an opportunity to engage with American pop...

Agreed. One aspect I picked up on early in my LR acquisitions is that the primary location of LR's was NJ, TX, CA and WA. All large urban areas. Once you are outside those locations Land Rover representation / dealers fall off a cliff. There are no dealers in the upper Midwest (MT, ND, SD, WY...

Realistically my D1 has been very reliable with only a few issues at 167K miles. The LR4 has had a few issues such as viscous fan, water pump and EAS compressor in 80K miles or half the miles. While any one component of the new LR's IS more reliable, the sheer increase in the number of...

Where did LR marketing miss the mark? By claiming they were returning to their 'roots'. The Luxury Defender is what the D5 should have been. The current D5 is a 'tweener'. This is a market positioning issue that LR marketing is struggling with as they try and expand the product line to 3...

You can usually tell what parts/subassemblies will be on the short list for upgrade replacement or fail early in life by looking at the secondary market. While AB carries all the usual EAS components for even the latest LR's, they also offer a complete coil conversion for LR3's and RRS's of the...

As for leaf springs I'll take the middle ground. They do sag but the timeline can vary greatly and can be several hundred thousand miles. So yes, they last a long time and do have a finite life. Yes they can break but I have never seen a broken leaf spring on the trails. As I said leaf springs...

LOL I would expect sales of the new Defender to be equal to or greater than the D1, which would be roughly 20K per year after the initial year.

Except the Expedition Portal thread I highlighted on EAS to Coil was driven by a air line rupture that was not rubbing on a nearby object. In addition the bladders eventually have leaks. As you mention valve blocks need servicing. Or maybe the height sensors? Or maybe the wiring (good luck...

My RRC air springs sagged as they slowly leaked. Point is air springs are a risk item and they do wear out. Serviceable? Maybe if the system doesn't put you on the bump stocks and refuse to raise. How is that 'serviceable' from a utility standpoint? It isn't. Hey, I love my LR4 EAS. I just...

LOL. Oh yes they do, all the way to the bump stops with no warning. Leafs will eventually wear out but they are 'serviceable' in that you can pick your timeframe and budget of choice to take whatever path you want. That could be next week, next year or never. Fact - Owner of a plumbing supply...

Except the best springs for off-road are soft springs, not your typical lifted 4" buck-board spring.

Or the frame rusted and the truck folded up like a soda can.

Yup on leafs. International. When the 345 engine needed a refresh the high nickel block was just honed, not bored. Many get 500K+ before rebuilds. One transmission rebuild. Torqueflite 727. IH Scouts were sold at the local farm implement or OTR dealer, not in your typical "motor city". If I...