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  1. M

    2020 Defender Spy Shots....

    Argh ................ even as I have seen more Land Rover commercials that I think I have ever seen in the past. Market Convinced Jaguar Bankruptcy Only Matter Of Time With so much attention these days on whether Tesla will be profitable, and whether or not its business model is viable for...
  2. M

    2020 Defender Spy Shots....

    Yup ........ Western Companies Like Apple And Land Rover Are Learning How Not To Do Business In China Forbes ".......Don’t push developed market price points onto developing country consumers. This morning’s report by IDC of a 19.9% decline in iPhone sales in China in December was shocking...
  3. M

    2020 Defender Spy Shots....

    Model deletions beginning R&D already completed, intro'd at the Geneva Auto Show, orders on the books, formal production imminent ......... $300 million in potential revenue cancelled. JLR cancels Range Rover SV Coupe Cost of JLR borrowing to finance bond retirement and investment has...
  4. M

    2020 Defender Spy Shots....

    JLR is blaming China and Brexit and I'm not surprised of the impact of those 2 issues but .......... "Of JLR’s 13 models across its two brands, only four saw sales grow — the Jaguar E-Pace and electric Jaguar I-Pace, both made in Austria by a contract manufacturer, and the Range Rover and Range...
  5. M

    2020 Defender Spy Shots....

    Today's JLR financial news is even worse. Jaguar Land Rover takes £3.1bn hit as demand stalls UK’s biggest carmaker suffers big writedown as it posts third quarterly loss in row ".......Sales of the Discovery — one of JLR’s newest models — fell in the last quarter by 40 per cent compared to a...
  6. M

    2020 Defender Spy Shots....

    On a decade long scale ........ They will even ship to you in Vermont, Maine or NH! :cool: Keep in mind that Colorado Springs and surrounding area was a population of 400K when Heuberger was #1 nation wide. Heuberger Subaru | #1 Subaru Dealer in the Nation
  7. M

    2020 Defender Spy Shots....

    Welcome to Colorado, the sales capital of Subaru's. Hueberger Subaru/Colorado Springs at one time was the highest volume dealer in the nation and that was over a decade ago. Their parts department will deliver to your house. I'm in Colorado Springs and travel to Denver every once in a while...
  8. M

    2020 Defender Spy Shots....

    Land Rover may be an "aspirational brand" in the US but for the ROW it is equivalent to Jeep. As already noted LR's destined for the US are loaded up pushing prices into luxury territory. That is a JLR 'choice'. For the ROW LR also has to serve the agricultural sector as well and your everyday...
  9. M

    2020 Defender Spy Shots....

    Well for Jaguar Land Rover to continue the existing owners do need to care and continue to purchase new product. As already noted JLR lost millions and is in the midst of downsizing staff and product line through "reorganization".
  10. M

    2020 Defender Spy Shots....

    As part of being the owner of JLR, Ford integrated LR's traction control to their Ford Explorers. Multi-level AWD/4WD is being commoditized. Am I saying Fords is as capable as LR's? No but is it good enough? Probably. Kia and Hyundia will follow with their own. In Colorado there are many...
  11. M

    2020 Defender Spy Shots....

    Follow up ......... I'm not anti-technology per-se The use of information technology is now required and the latest rage in the automotive industry. What many in the automotive field may not realize is that technology commoditizes the product as they all converge on virtually the same offerings...
  12. M

    2020 Defender Spy Shots....

    98 Discovery listed at $35K and the dealer negotiated from there. Commoditization means all manufacturers have virtually the same technology or access to it such that you can no longer charge a higher price for the commodity. See recent Apple financial performance, phone prices and volumes for...
  13. M

    2020 Defender Spy Shots....

    The challenge for Land Rover and their product line is the commodification of the 4WD/AWD SUV with good enough off road performance. You have all seen the KIA's and Hyundai's forging water and climbing hills. Technology has normalized the capabilities to the masses, at least as far as they are...
  14. M

    Discovery 5 Rear end

    .......... Minivans are popular
  15. M

    2020 Defender Spy Shots....

    So a Discovery I/II rear door on a LR3/4 but with a higher waist line and shorter windows. Like the rear door but hate the higher waist line/shorter windows. A 3.0L six diesel would be minimum. New Defender will be here for 2020 as Land Rover needs new revenue now to offset the financial...
  16. M

    2020 Defender Spy Shots....

    "......Discovery 5 (currently the smallest-selling LR model) ............" That is a disaster for the heart of the Land Rover brand.
  17. M

    2020 Defender Spy Shots....

    Ford announcing a major overhaul of European operations, closure of Bridgend plant that makes engines for Jaguar Land Rover while JLR layoffs of 4500 formally announced.
  18. M

    2020 Defender Spy Shots....

    Have to think that today's high prices are one factor in the declining auto sales numbers, discontinuance of models, closures of plants and layoffs. Jaguar Land Rover is not immune to that reality. Project Change and Project Accelerate are marketing euphemisms for all of those responses to...
  19. M

    So... what do we think?

    Appears Apple has the same issues as Land Rover. Or vise versa. (Not related to China)
  20. M

    So... what do we think?

    There will be marketing events to introduce the new Defender. A Camel Trophy style event would be nice although the last staged event, the "G4 Challenge", seemed too politically correct and bland. Remember when Land Rover was going to create 3 distinct categories - Defender, Discovery and...
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