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The new technology is interesting but I have a problem with how it is being spec'd and sold. The P400 PHEV is advertised as "The efficient new Range Rover and Range Rover Sport P400e PHEV models provide sustainable performance by combining a 296hp 2.0-liter four-cylinder Ingenium gasoline engine...

"Mild-Hybrid"? Yes, the supercharger is electric while everything else is standard inline six ICE. Classic marketing play where a majority of a product is built on existing technology while one component is changed to allow 'hybrid' to be used. Full EV would be a disaster for Land Rover as it...

Everyone gets that the Defender hasn't been a factor in the truck market for a long time. They have focused on SUV's. Pull up the Land Rover web page and look at all the models side by side. There is little difference except size and cost. Some refer to it as 'design language'. While that could...

I'll agree that the latest unveiling of the Defender looks more like a SUV than a product targeting overland/farm/commercial segment. The D6 will need to move even further into the SUV/Van market or lack of differentiation will eventually collapse the 3 product line strategy. Land Rover needs a...

OK, the Jeep vs Land Rover has morphed into a religious war. Both are good vehicles, reliability of both is better than 20/30 years ago and both address a market for their products. The entire automotive market is struggling as power trains transition, technology becomes the latest fad and...

As previously noted consolidation is in the air. In addition JLR finances are a mess with refinancing of billions a near term issue. The new Defender is too late to see volume and revenue. Peugeot eyes Jaguar Land Rover takeover The Telegraph By Alan Tovey, industry editor 9 MAY 2019 • 2:45PM...

Looks like the forthcoming Defender is the next generation LR4 with hopefully a diesel option.

Jaguar Land Rover to build next generation of Defender in Slovakia Peter Campbell in London 3 HOURS AGO Apr 30, 2019 "Jaguar Land Rover will make the next generation of the Land Rover Defender at its Slovakia plant, the latest project the carmaker has shifted away from the UK. The decision was...

Defender's intro in late 2019 with sales in 2020 won't rescue JLR in time for the debt issue. In fact the capital spend to ramp up Defender is going to further stress their financials. From when they announced the $4B quarterly loss - TTAC - ".......It needs to manifest $1 billion in 14 months...

Hope you are right. JLR needs the volume ( there is little volume with G-Wagons ) and profitability or their financials will find them with new owners and a new 'direction' that is a reset to 'aspirational'. Recent automotive articles note high cost of SUV's is beginning to be a detriment as the...

Jeep in 1997 - $13,470-$19,210 vs the Defender in 1997 that as you noted on average priced out at $45,000. Jeep Rubicon in 2019 - $42K vs a Defender that is predicted to price out at $70K Which is why Jeep won the market segment and Land Rover Defender sold less than 500 vehicles that played...

As one who has had Jeeps (J10) and Land Rovers (DI, RRC, LR4) the brands address a different market. Jeep is #1 in the US. I probably see a ratio of 50:1 Jeep vs JLR in Colorado. JLR sales in the US are rising which with the Brexit and China issues is keeping JLR afloat. Without the US market...

The challenge for all automakers ........... Gen Z Can’t Afford the SUVs Detroit Is Making Focusing on large, pricey vehicles brought U.S. automakers back from the brink, but it may cost them a generation of buyers. Bloomberg ".........Detroit has struggled to connect with young buyers ever...

OK all, let's not get carried away with manufactured outcomes. Jeeps can be bought in lower capability levels, so can LR's. A good example is the 2014/15 LR4 that could be acquired without 2 range transfer case or HD axles. But it did have a nifty "traction control" dial! The low end D5 can be...

A Range Rover is expected to be a complete luxury statement. No modifications required. The Defender/Jeep/Bronco/... is the opposite end of the spectrum. The expectation IS that the vehicle can be modified and I'm not just talking about tires. Speaking of a vehicle being a 'hobby', ready to be...

LR defender wasn't "thrown out". Their product didn't sell well because of stagnant design, price, reliability and a lack of understanding the market. Worldwide Jeep does well in the US while LR does well ROW although Toyota has displaced them in many locations. Safety, while mandated, was not a...

Thx for the heads up on FCV discussions. Pure EV's are not interesting to me. Anyone in LR design should also come to that conclusion given the issues with batteries, cold temps and range.

Jeep buyers are don't care about '1 star' ratings. They are looking for a vehicle that can be significantly modified, accessorized, configured as a hardtop and convertible, a outdoor statement, etc. Attributes that don't even enter the LR thinking. Here in Colorado the ratio of Jeeps to LR's is...

Given the limited operational profile of pure EV vehicles and Land Rovers need to make a statement, Land Rover needs to differentiate themselves from the pack by offering a Hydrogen Fuel Cell Defender.

With the new Jeep Gladiator priced at $35K to $45K the expectations for the new Defender are set.