So if I read this right you need and oil change, pollen filter, tire rotate and brake fluid flush.
Local shop can change oil: $50
Order pollen filter from Atlantic British and watch this video:$30
http://www.roverparts.com/Parts/JKR500020.cfm
Tire rotate: Do yourself or pay oil change shop maybe $25 ?
Your now $105 Give or take with shipping/Tax
Now you just need to deal with the brake fluid flush. A local indy shop should be able to do that for a few hours labor (about $160)
So maybe $300 when it's all done.
Going to the dealer you are paying for convenience and peace of mind. Something to be said for that as well I guess. But what is that worth to you (and me)?