I think Ford really nailed an electric truck for the heart of the market - it looks like the best selling truck in the USA instead of a science experiment (Cyber Truck) or status symbol/personal statement (Hummer EV), the entry-level and mid-level pricing (XLT @ low 50's) is consistent with current 1/2 ton crew cab 4x4s, and the payload and towing is adequate for most buyers who aren't maxing out their truck's capabilities. Range is the only major hurdle it will have to overcome with many buyers, at least with the standard battery. The larger battery with 300 mile range should have probably been standard for non-commercial customers, as in my experience, with typical ~25 gallon tanks, I need to refuel around 300 miles in mixed driving. The standard battery range is probably fine for many commercial uses where the driving is mostly local, from site to site, or to and around a large worksite, without a lot of miles put on throughout the day. For long-distance travel, Ford still lags in the range and recharging competition.
The aggressive pricing on the low end makes this a huge step toward bringing electric trucks to the masses. At the high end of the market, I think the F150 Lightning Platinum and the Hummer EV matchup will be very interesting, and a buyer's choice will be made by the intended use of the vehicle - recreation vs daily driver/work.