I never see people working out of Tacoma's except pest control and some subcontract cable/data/telecom workers.
It's a lifestyle vehicle. Urban commuting, occasionally pick up a BBQ, lawn mower, piece of furniture or building products. Some bags of gravel or mulch. Firewood. Throw the hockey bags in the bed under a tonneau. Tow the jet skis or tent trailer on the weekend, put the mountain bikes in the bed etc.
It's a compromise. You can't build a small truck and have it sit four adults comfortably and have a bed wide and long enough for full sheets of rock or ply, and have it turn tight, get better fuel economy, and occupy less volume.
I've always been the non Toyota guy because prior to the pandemic, they cost so much more locally than the domestic competition, and offered less for that money.
Having more gears, more torque, *maybe* more payload, addresses a lot of what is consider weak points in its class. Depending what the final numbers are and real world purchase price, looks to me like a strong contender in that class.