I think this new ranger is "close, but no cigar".
I was in the market for one last month; really wanted to love it, but ultimately decided against it and sort of begrudgingly ended up in an f-150 (again).
I was pretty excited when I heard the Ranger would be coming back. From a distance, the euro/OZ ranger looked like a winner. The lack of a supercrew /6ft bed combo really dampened my enthusiasm but I was willing to give it a good look. I think the 2.3/10 speed is a solid combo. Efficiency, payload and towing specs look really good on paper and I'm sure it kill the competition's weak V6s (looking at you 3.5l tacoma...) in day to day driving.
I read a lot about it online but never made it past the showroom floor into a test drive.
I've owned two tacomas and a '17 CCLB colorado in the past so I'm no stranger to the midsize market. They fit my needs quite nicely. I also have fond memories of a regular cab shortbox, stickshift beater of a ranger I had briefly. Despite some of my frustrations with the F-150 being bigger than what I truly need (and it's cruise ship turning radius) the price/capability ratio give it a solid upper hand.
The biggest let downs for me about the Ranger were the rear seat and lack of anything longer than a 5ft box on the supercrew.
The F-150's rear cargo area in the supercrew is magnificent. Lifting the split 60/40 bottom up provides a nice,wide flat loading area that suits a wide variety of scenarios. From one passenger, one large dog to fitting a fullsize mountain bike. If anything, it's way more legroom and storage than I need. The execution is a solid 9/10 in my book.
Ranger: Would you like 3 or no rear passengers? How no one in Dearborn cared to fix this glaring flaw is truly beyond my understanding. No 60/40? At all? Ram did it on base truck to "gently nudge you to upgrade" to an SLT and up, but not offering it at all is mind boggling. Tacoma does it. Colorado does it. Frontier does it. Ridgeline does it. See where I'm going with this? Wake up, Ford!
The rear seat cushion goes up as one unit but doesn't get out of the way as much as it does in the F-150 (You guys know better!)
You can fold the seatback forward as one unit as well. To make an akward, uneven shelf? Tacoma has been doing this better since '05...
Other gripes:
- The "Edge'" inspired interior didn't age well. The Lariat's cluster is really unappealing as an "upgrade" 2012 called, it wants it's dashboard back.
- Stick on rear camera built into the oversize ford logo. Very 2013. Why couldn't it be built into the tailgate handle like the F-150 (w/ the extra LED lighting) Once again, Ford knows better and is caught cutting corners.
- GM offers autotrac "full time AWD/ 4x4" on the Colorado. It's a nice feature and could set the Ranger apart from the Frontier/Tacoma. Not a fatal flaw, but it would have been a welcome feature on a top spec Ranger. I don't mind paying more, so long as I get my money's worth.
- I know I'm in the minority, but a manual transmission may have pushed me over the edge. Chevy never bothered, but the Tacoma offers it. It could have been a good conquest opportunity. It seems to me from my time on TacomaWorld that there's some overlap between WRX and Tacoma Fans. I'm sure the 2.3l turbo "Focus RS" motor and stick would have won some hearts and minds.
I use the bed on weekends / every so often. I could deal with a shorter box, but I use the cab on a daily basis. I'm not willing to settle for a flawed cab layout. If Ford offered an 80% sized F-150 cab layout I'd likely be able to overlook some of these other flaws and own a ranger.
We all know that the Ranger can't compete with the F-150's economies of scale and Ranger pricing of yore. Ford probably doesn't want to get into a "race to the bottom" and that's fine. Buyers are willing to pay good money for a midsize, but it's got to be appealing.
I hope the next one is aluminium as well. I think moving to aluminium on the F-150 was a good move and I hope the Ranger makes the transition.