Adventure Tool Company's "RhinoRide60" Land Cruiser: Part 2 (2023)

[BritKLR]

Remember: If last night’s New Year’s Eve was legendary and today you’re still supposed to finish that trail repair… your Adventure Tool Company ShopRoll Workmat doubles as a premium recovery nappy zone.

Have a great 2026 and see you on the trail!

Gear Built To Outlive Your Adventures

 

[BritKLR]

We’ve done the math. Literally.

After years of real-world testing, trail failures, winch pulls, mud baths, and what experts now officially call advanced stuckology, Adventure Tool Company cracked the code.

This is why the ATC Recovery Bag is considered, by hardcore adventurers and OEM vehicle companies alike, one of the most rugged recovery bags on the market.

Our CFO Amy (yes, an MIT grad… yes, we make her do math) studied thousands of recovery scenarios to uncover the universal truth of stuckology:

Fa²Fo² = Stuckness Factor

Translation? ******** Around, Find Out

The worse the terrain and the harder you drive it, the more your gear gets abused. Most bags tap out. Ours was engineered for it.

That formula pushed our ATC Recovery Bag to the next level of durability, built with reinforced stitching, bombproof materials, a triple-layered ballistic bottom, and a design that laughs at mud, sand, snow, and regret. Handmade in Colorado, as always. Lifetime warranty.

So when your rig is buried to the axles and your pride is fading…

At least your recovery gear is exactly where it belongs, waiting to deploy.

How do you carry your recovery gear?

@adventuretoolcompany

"Gear Built To Outlive Your Adventures"

 

[BritKLR]

This will be on the News stands shortly if you'd like the article.

 

[BritKLR]

A very insightful peer review analysis by an esteemed Overlander and friend Mike Ziegler:

Because I like numbers, I figured I would put this theory to the Test:

With that said, I need to challenge your findings. Our field research team has identified a critical missing variable in the Fa²Fo² theorem.

After our countless hours of getting spectacularly stuck (for science), I've discovered the equation needs a correction factor:
Fa²Fo² × Wd = Total Stuckness Index
Where Wd = Witnesses/Documentation coefficient
Our data shows stuckness increases exponentially based on:

Wd = 1.0 (alone, no one watching) = mild stuckage
Wd = 2.5 (buddy filming on phone) = moderate embarrassment
Wd = 8.7 (entire camping group gathered around) = severe predicament
Wd = 47.3 (posted to Instagram in real-time) = MAXIMUM STUCKIFICATION

We've also identified a inversely proportional relationship:

Gear Quality ∝ 1/Panic Level

Translation: The worse your recovery bag, the more you're screaming into a winch controller wondering why you trusted that $19.99 Amazon special.

We're submitting our findings to the Journal of Applied Stuckology. Your bag's triple-layered ballistic bottom appears to reduce the Fo variable significantly, though it cannot eliminate the Fa variable (operator error remains constant across all equipment classes).

Peer review status: VALIDATED ✓

Conclusion: The math doesn't lie. This is exactly why I'm grateful to have and trust ATC bags on all my overland adventures. When the stuckness factor inevitably reaches critical levels, it's good to know at least ONE variable in the equation is bulletproof.

 

[james_parkar99]

That’s a fun and fitting way to show real-world utility on the trail. Gear that’s designed for durability and multi-purpose use is exactly what overland and recovery work demands. Adventure Tool Company continues to reinforce the idea that well-built tools aren’t just accessories they’re part of the adventure.

 

[BritKLR]

Oh yeah!

All in for the 2026 Cruise Moab Event on April 15-19, 2026 in Moab, Utah!

ATC will be leading a couple of trails and releasing some new ATC kit at Vendor night!

 

[BritKLR]

Gear Built To Outlive Your Adventures.

You know how to constantly improve your product and work with other amazing companies?

You let me slide a 57 year old Land Cruiser FJ 55 plow truck off a 120 year old mining road into a Tungsten strip mine pit and spend 3 hours winching it out with another 39 year old Land Cruiser FJ60!

Products used in support of this epic adventure:

Adventure Tool Companies Recovery Gear Bag
Adventure Tool Companies Rocky Mountain Recovery Bag
Adventure Tool Companies Mini
Adventure Tool Companies ShopRoll
Safe-Xtract Winch line
Safe-Xtract Soft Shackles
Safe-Xtract Tree Saver
Hi-lift 60" Jack

 

[ITTOG]

Hopefully there was no damage?

 

[BritKLR]

Hopefully there was no damage?

No. It's a tough old beast. Scrapped some bark off a little pine tree but both are good.

The passenger side mirror was broken when I got it and I've never replaced it (hard to find) and it's kinda the problem when backing up so I really need to get a replacement since If I have done this another 200 yards down the mining road it'd be on it's roof off a 50 foot cliff!

 

[BritKLR]

For the past several years, Adventure Tool Company has been proud to support a trail clean-up contest during the Cruise Moab Event while exploring the incredible Moab trails.

The mission is simple and rewarding, enjoy the backcountry while giving back by picking up trash along the way.

Our young participants are the future of trail stewardship, and they represent the key to preserving trail access for generations to come.

A huge thank you to everyone who takes part, we appreciate your passion and commitment. We can’t wait to see you back on the trail in April 2026!

Adventure Tool Company
Gear Built To Outlive Your Adventures