To each his own.
But if you don't believe me about weights I ask you to take an AEV Jeep to the scales full of fuel and passengers and see just how much it weighs. You will be very surprised how fast weight adds up. Just take tires for example going from 30" to 35" can add 30lbs per wheel with changes in tire and wheel size. There is 150lbs. 120lbs for 20gal petrol. Between front and rear bumper upgrades with tire carriers etc you could be adding 100lbs. Skid plates and sliders you could be adding between 50-100lbs. 2 passengers wearing clothes, shoes, a purse, etc. could be between 300-400lbs. Seating of 4 between adults or kids could be 400-800lbs... Engine upgrades like a hemi could add on 100lbs. Say 50lbs contingency for things like motor oil, antifreeze, transmission oil, transfer case and diff oil, random small accessories...
So adding those up brings you to a range of 870lbs to 1420lbs added on to the curb weight.
Payload capacity on a stock JK Unlimited is 1000lbs. And I am willing to bet that that payload is for a base model with soft top... if so adding hard top reduces payload capacity maybe what 100-150lbs?
Now add in all your camping equipment, roof racks, lights, radios, clothing, food, water, extra fuel, hi-lift jack, fire extinguisher, seat covers, security consoles, drawers, fridges, tire repair kit, air compressor, snorkel, winch, etc. Any combination of what else you add on or you put in it.
Now consider the double cab Brutes that were shown in beginning of the thread. The modification to the Brute has to add at least another 400lbs...
Stuff adds up fast... People don't realise it most of the time but take a minute to think about the individual weight of each item you have changed or carry that is not part of the curb weight (stock empty vehicle with no fluids).
YJ, huh? OK, so only the last three decades of Jeeps then. LOL
Not quite 3 but that is close. So lets call it three out of 8 decades. Where is most of Jeeps history?