I spent the day with Ritu, she's the lead product person at the startup I've written about. She was at SEMA and Overland East as well and I think she was in a photo or two I posted from those events. We spent part of the day testing the fit of some of their prototype cargo bags, here are a few:
One style I like a lot is their canvas bag design with leather accents. The next two photos show the front and back of a canvas/leather "backpack" bag.
It's called a "backpack" for several reasons. First, it's designed to attach to the back of the seat (this photo shows an all-leather version):
The other reason it's called a backpack bag is that it can be worn as a backpack (or as a shoulder bag):
Another design they're working on they're calling a "saddlebag", it goes above the rear inner fenders in space that's usually hard to use for cargo. Here's a canvas/leather version in the Jeep:
They're easily removable; a leather strip is attached to the tub using the hardtop mounting bolts (or those same holes if there's no hardtop installed), and the bag is attached to that strip with a zipper. Unzipping the bag leaves the strip in place in the Jeep:
Here's a saddlebag in distressed black leather:
I also tested a saddlebag in my LJ. Because of the shape of the LJ inner fender, the bag mounts a bit further forward than in the JKU - the rear seat is out of my LJ right now but the bag is at the side of the seat, which might be a good place, easily accessible by passengers in hte back seat. Also it's in a good location because it fits perfectly in front of the ammo can tray I've also got mounted above the fender:
We also worked on the design of the tailgate bag system, I'll be sewing a prototype for them over the next few days. We've worked out a method for mounting on the tailgate that requires no drilling. Other tailgate bag systems, like the Smittybilt Gear product, require drilling the tailgate.
Overall I'm very impressed with the quality and style of the prototype bags and I'm not alone - feedback at SEMA and Overland East was very positive.