Whats quirky about it? One could plumb it to cycle water while driving thus wasting absolutely zero fuel be it gasoline, diesel or propane. Its ideal for the 'set it and forget it' type that don't want to have to pack one more thing and plan to use them heavily. Even while using at a standstill I can heat 5 gallons for pennies worth of gasoline, something you can't do with the rising cost of throw-away propane cylinders that are not intended to be refilled. To compare the longevity of a engine heat exchanger with some of the others is nearly impossible, under normal (off-road use included) circumstances the heat exchanger will never wear out. Hence why they are used in the marine and industrial applications regularly. Its by not means the 'one size fits all' answer but to call it quirky is naive at best.
There is a reason a handful of Aussie companies make engine based heat exchangers for use all over the Outbacks of the world, they work
You are selling something, I'm not. But from some government web site
"For every two minutes a car is idling, it uses about the same amount of fuel it takes to go about one mile"
I think you said 10 minutes to heat water, maybe 10 minutes for couple people to shower? Vehicle gets maybe 15mpg - ~$2.50 for shower(s). Even if the #'s aren't exact, you get the picture. Can of propane $2.50 but you can attach the Coleman to a large refillable propane cylinder if you want. You get many showers and a lot of other use from the $2.50 disposable cylinder. Plus you can turn it on and off easily during use if you want to save fuel during shower or between people using it.
Pollution difference or "carbon footprint" - easy to guess the difference but I'm sure if someone was concerned they could look it up.
To each his own but "naive at best", hmm maybe "quirky", at best but there is no need to be contentious.