The front page of ford.com very prominently has "Up to 40MPG" on the Focus and "Up to 33mpg" on the Escape.
(There are no trucks on the front page)
When you click "Trucks" and see the F-150, it lists price, seating capacity and MPG.
I read into that MPG is now a more important consideration than towing capacity, even on the F-150.
Even Jeep ads on TV now clearly say/show the MPG rating. It absolutely was not the case 10 years ago.
-Dan
Dan
Agreed it is MORE important, I never said wasn't important, I just said the market would define how important it is, and you just proved my point.
10 years ago MPG was a non issue now it is at the top of the list on Fords website. And the government didn't even have to tell them to do it, they did it without the government input.
I had a civic in the late nineties that did 40+ on the highway, I know this stuff is possible and probably doable in a relatively quick fashion. But if you have noticed, the prices of cars and trucks have gone up faster than inflation. That is our fault as consumers because we kept asking for more fancy gadgets in our vehicles etc. So based on that, do you think that car companies are going to cut fuel economy by cutting all of this heavy luxuries, no. How about cutting other weight, that's really expensive. Or maybe add a new smaller car to the lineup and take away an extra SUV to balance out the average, great now they need more research and development for a new vehicle, train workers to build and service it, stock/design new parts, repurpose plants, maintain the stock of parts for that discontinued SUV and continue to service it - all of that costs money. And some of that has already been happening (Ford, Nissan). But it is at a pace that the companies are comfortable with, because the demand asked the market for supply and the car companies started to give that supply. My point is that there are too many variables in running a business for the government to take into account, these businesses have employees that are experts at this, but people who aren't even in business much less the auto industry some how think they know better than the market. The US auto market has 300+ million people in it (all the US). Can a couple with no experience really think they know better than literally everyone else?
Anyway- I'll try not to get any more worked up. Great conversation everyone! And I would love a Diesel!