I've had all manner of coolers over the years (steel sided Coleman's to Igloos). Just got used to having to get ice after a few days. But it seems to be getting harder to find BLOCK ice anymore. Most places sell crushed ice, and that doesn't last..
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So, I bypassed the $400 Yeti cooler for the better performing and better rated Pelican cooler. Oh, and it's about 1/2 the price of the Yeti, if that matters to anyone... (less marketing to pay for?)
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A camping buddy of ours kept shaming me about not having a fridge (he's had an ARB for years). I finally found a decent deal w/free cover and free S&H, and I bought an ARB. Then the grief started... my dear wife would just huff and puff around about me spending $800 on a fridge. After a while, she calmed down, but I could tell it still grated on her. Oh well, what could I do?
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A few weeks later, we loaded up for a week of off roading and camping in Death Valley (January). When it came dinner time, my wife went to prepping things as normal. A moment later, she came over to me, grabbed my chin with one hand rather firmly, and said "I L-O-V-E that fridge!!!!!!!" Gee, that's great dear, but why exactly.... "Because I can reach into it and NOT get my hands in frigid water and ice trying to find what I need, and all the labels aren't water-logged off the jars!"
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Happy wife, happy life