There is a market where both Hilux and Tacoma both available, Great Mother Russia. Frozen damned land, sometime you can't even turn your engine off in the night or it will never start again. Got to use some kind of electric heater or webasto for keeping engine warm during the cold.
I've driven Tacoma back in California few years ago and now run my Hilux near Kubinka Airbase. My feeling, Tacoma is nice but it's a chicken, feels like a nice toy, while Hilux is a specnaz killer, a real deal. Been loosing car parts from Tacoma on Highway 7 driving it same way I do with Hilux .. Altough close to Moscow, you dont really do as much off-roading, but still there are blizzards, few inches of wet snow, sometime weather conditions can be lethal. Hilux is the vehicle to trust altough don't forget your high-jack and strong ropes when cutting some firewood for your country house, and get trapped in deep snow or hidden river. Manual transmittion is the best choice for our country, altough rare city boys prefer automatic or even Dodge Rams, I don't consider automatic very practical. Few ArticTruck hiluxes in the area, including 3-axis 6x6 mods with added Gelandewagen 3-rd axis, never heard they work with Tacomas.
Just looking into auto.ru used car offerings, it's only 9 Tacomas offered for the entire 140M+ country and hunderds and hunderds of Hilux diesel trucks on sale. The market has spoken for Diesel, and even the most frozen polar part of Russia prefers Diesel over Gas, I guess for torque and robustness. Oil companies buy Hiluxes for their polar circle operations. Hilux is a bullet on highway as well, just can't stop collecting speeding tickets from speedcams.
Speaking of diesel price, Hilux is probably 3x cheaper to drive for milage/kilometrage, and also russian transportation tax is so much lower for diesel pickups. So on the money side, Hilux is an absolute winnver over nearly any gasoline pickup and even most of the passenger cars. Very effective vehicle to own. Sorry for my english.