EarthCruiser is closing!?!?!

driveby

Active member
I agree, the EXP model is intriging and somewhat unique. The Terranova isn’t unique enough…. I would have thought maybe a Bliss Mobil model would work. A box that you add options to and supply your own truck. FX and EXP would fit that model.
 

ThundahBeagle

Well-known member
Interesting update: https://www.truckcamperadventure.com/earthcruiser-back-in-business/

Instead of full, integrated builds, they'll be selling shells to upfitters.

I want EC to be successful! I do worry this puts them in a more crowded and competitive space.

I also personally felt like EC's biggest differentiator was specifically that they had engineered a shell, interior, and chassis to work together really well. I've seen more videos than I can count of Lance describing the center of gravity on the vehicles, how they keep the weight lower, how the systems and chassis all work together, etc.

The potentially lower price-point with this model is very compelling, but also maybe dilutes some of what made EC different from Total Composites, Cascadia Composites, Bison Overland, etc.

Maybe you should take that degree in anthropology, show it to them, use your dazzling personality to compel them to hire you, and you can tell them how to do it.
 

Blackdogvan

New member
I thought they ended that project?

I dunno - posted today.

I dont understand why they are investing any more into this. Is the Hummer market really that big? Is that market chomping at the bit to drop $100,000 on a bed camper? Disappointing, would rather see them focus back on the overland market that is actually there.

To be fair, this is a brilliant choice compared to the companies that put money into Cybertruck camper ideas....
 

Roam.Wild

Active member
I dunno - posted today.



To be fair, this is a brilliant choice compared to the companies that put money into Cybertruck camper ideas....
Compared to the CT market maybe, but why not invest into products for vehicles people actually buy, this choice to invest time and money into a product for the Hummer seems... poor
 

lanceatm

Founder and CEO of EarthCruiser
Greetings All
Thanks for bringing this up, sincerely appreciated.
The HUMMER EV we did with GMC ( we were pretty chuffed to get to work with the big kids) a marketing test case for GMC and terrific experience for our crew. I can not speak highly enough of the teams from GMC, they were terrific to work with. It is a fully developed product as a product, everything works as expected and it is 100% electric. Some fine tuning for scaled manufacturability on the inside and some functions but not to much, moulds and tooling for the moulds all drawn and repeatable. It got the engineering tick and green light by GMC, that is not a small thing. To produce at the time did not make sense in Bend, things have changed at EarthCruiser as we all know ....... how ever much of the knowledge building and designing the HUMMER EV will carry into current and future EarthCruiser products.

As as side when we released the HUMMER with GMC we had significant pre orders ( that we returned) we were not in a position to produce efficiently the way we were set up, that is no longer the case. Painful, poorly executed and suckfully embarrassing but changed it has.

Production and distribution is a completely different animal now, the innovation, experience ( good, bad and dreadful) , and thought that goes into what we do has not changed a bit.

Of course the HUMMER and other EV platforms granted are not designed to cross the Sahara, but they the manufacturers and the infrastructure gurus are continuing to improve and solve the dreaded range hijeebies for there real life use case. It may not belong in the "overlanding category" I like to think of what it has done for our collective industry when one of the big three saw overlanding enthusiasts as a the place to test out the future, we should be happy with that not knock them for it. I could be wrong but i think it only drives more automotive quality products for us to enjoy safely with our friends and families.

EarthCruiser will start to reintroduce modern light weight fuel efficient camper option for those who choose batteries to cylinders. Or a combination of both in the very near future.
Getting of my hobby horse now.

We take your point, we are not far away from these being available from a dealer near you, we are so so close. REALLY close.
EarthCruiser MOD21.jpg






Thanks for sticking with us and taking notice, means a lot.
 
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lanceatm

Founder and CEO of EarthCruiser
Greeting All
- EarthCruiser certified build partner announcement -
- https://tinyrigco.com/
Tiny Rig Co, 6346 Industry Way, Westminster, CA 92683, USA
A bit about Tiny Rigs if you dont know them already -
Tiny Rig Co. is known for its precision in execution, clean wiring, and thoughtful integration of systems. We don’t just install products—we engineer full solutions built to endure. Every build reflects our passion for quality, attention to detail, and the belief that reliability starts with craftsmanship.
Tiny Rig Co. is known for delivering high-end, expedition-ready vehicle builds with a strong emphasis on craftsmanship, system integration, and clean electrical work. Our signature services include full overland conversions, advanced 12V and lithium electrical systems, and seamless product integration. We specialize in designing and executing reliable, long-range travel solutions—from power systems and lighting to storage and mounting solutions—all tailored to the unique needs of each customer.

We will have more builder partner announcements in the coming days.
For more info- https://earthcruiser.com/find-an-earthcruiser-builder/
 

ReluctantTraveler

Well-known member
Greeting All
- EarthCruiser certified build partner announcement -
- https://tinyrigco.com/
Tiny Rig Co, 6346 Industry Way, Westminster, CA 92683, USA
A bit about Tiny Rigs if you dont know them already -
Tiny Rig Co. is known for its precision in execution, clean wiring, and thoughtful integration of systems. We don’t just install products—we engineer full solutions built to endure. Every build reflects our passion for quality, attention to detail, and the belief that reliability starts with craftsmanship.
Tiny Rig Co. is known for delivering high-end, expedition-ready vehicle builds with a strong emphasis on craftsmanship, system integration, and clean electrical work. Our signature services include full overland conversions, advanced 12V and lithium electrical systems, and seamless product integration. We specialize in designing and executing reliable, long-range travel solutions—from power systems and lighting to storage and mounting solutions—all tailored to the unique needs of each customer.

We will have more builder partner announcements in the coming days.
For more info- https://earthcruiser.com/find-an-earthcruiser-builder/
I see the original model EC still listed on the site. Does that mean folks will be able to still buy them new (through third-party vendors), or is that just through your certified resell program?
 

lanceatm

Founder and CEO of EarthCruiser
I see the original model EC still listed on the site. Does that mean folks will be able to still buy them new (through third-party vendors), or is that just through your certified resell program?
Absolutely yes.

We are supplying a range of structurally complete EarthCruiser houses that are unique to EarthCruiser. Immediate focus is MOD slide in campers ( we built our first one in 2017) and the Terranova, 4x4 upfit for Isuzu and Fuso is also available.

In addition to the "houses" we are making available the build files and specifications for internal fit out to our build partners should their customer wish conventional time honored Earthcruiser fit out. Although what we are finding as expected is that not everyone needs/wants the standard level of systems ( cost ) in an EarthCruiser they way we built them in the past. Not everyone needs a brand new top trim Ford or Dodge, they may well have a truck already.

Considering the options that have become available for power systems - storage/water filtration not to mention building materials, you name it - did not exist when we started nearly two decades ago. In parallel the number of small companies that know what they are doing has also grown exponentially over the last ten years.

Looks like we have finally figured out a way to make EarthCruiser more affordable without taking away what made it great in the first place. The "houses" are not going to fall apart and with nearly twenty years of experience to share about how to put the insides together makes a safe bet, not an experiment. The true overland truck is a very personal life long dream for many, getting to know the company and crew who is going to build it is part of that. Our plan is to work very closely with our build partners, showcase their work in regular video and blog posts. I am really looking forward to it.

Used vehicles are for sale by owner, but more on that soon.

Thank you for the question, apologies for the long winded answer.
 

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