I assume when you say "staff" you're referring to the only one who rides a bike. LOL
I genuinely don't have any beef with e-bikes. I think they're pretty fun. This one kind of hurts my head. I can't decide if I like it or want to set it on fire.
Rhino
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Apex
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Personally I think the Rhino is a better ebike that is set up like a mule with a steel truss fork and long tail cargo frame. The Apex looks like designers wanted to get a cover shot in Wired mag or hanging off the back of one of the Kardashian's Gelandenwagons. Having a Lauf on my fat bike I think they are completely inappropriate for a fat ebike. Shure it looks cool but it is better suited for light bumps and slower rides. The Wren fork would be a better upgrade for the Apex. The tires offered are something you would find on any Walmart fat bike and would offset any weight savings from the carbon thangles on that bike. A B+ or 29+ tire like the Dirt Wizard, Terrene McFly, or any of the offerings from Maxxis would be better suited for that bike.
I would agree with you that the boxes you are checking the Apex is the bike. The Wren fork and the largest rotors and best disc brakes on the market is all that bike needs besides a real set of wheels and tires. I do think the + platform would be better suited then trying to push the limits of tires and rims with the fat bike platform. 40mph is Mach-loony on fat tires. I've rolled pretty fast on my fat bike on dirt roads coming down from the passes. If driving a 1963 VW Kombi on the Nurburgring is what you are looking experience wise ride fat, if you want the experience of a 2017 Porsche Panamera built for off-roading by Rauh-Welt the 27.5 plus wheels are what you want.you can put the wren on it for 200 bucks in the options.
the problem with the rino, is a 40mph bike without a suspension is going to be a tad choppy.
the apex's huge custom battery, light 60 pounds, 22" size, and pedal assist on a 2500w pretty much checks my boxes.
i doubt ill make the leap for this much cash, even if it is half the price of the competition. adding on a 1500w system to a real bike seems to make more sense. it keeps it modular, and makes upgrades possible, and if you want, you can ditch the electric toy and still have a real bike. a dedicated frame, is, well, dedicated.
its sorta spacy looking, but thats where large manufacturer bikes are headed anyway.
I would agree with you that the boxes you are checking the Apex is the bike. The Wren fork and the largest rotors and best disc brakes on the market is all that bike needs besides a real set of wheels and tires. I do think the + platform would be better suited then trying to push the limits of tires and rims with the fat bike platform. 40mph is Mach-loony on fat tires. I've rolled pretty fast on my fat bike on dirt roads coming down from the passes. If driving a 1963 VW Kombi on the Nurburgring is what you are looking experience wise ride fat, if you want the experience of a 2017 Porsche Panamera built for off-roading by Rauh-Welt the 27.5 plus wheels are what you want.