The Tremor is a great looking truck, and the 7.3 should be a great engine for people who want a hard working truck but don't want the cost and/or hassles of a modern diesel, or who have to make a bunch of short trips, or who live in really cold climates. (Yes, all diesel issues can be overcome, but for some folk its just not the right choice.) I'm a fan of push-rod engines and according to TFL, the 7.3 is actually underrated, and probably makes more power than Ford reports (based on early dyno testing).
I get where Ford is going with the Tremor package - its a Heavy Duty that can haul and tow like a Heavy Duty, but can also go off-road (as opposed to the PW which is an off-road truck, that has HD bones but not HD capability with regard to hauling and towing). So yes, I'm psyched on the Tremor concept.
But I can't get over the block lift on the rear axle. Seriously? A block lift? Those sucked in the 70s and 80s. Am I missing something? Have they actually gotten better? Someone school me. As far as I can tell, its the cheapest way possible to clear a bigger tire, but handling suffers. At my local Toyota dealer they are selling dealer-lifted Tacomas also just on blocks. I looked at my buddy who is a service tech there and said "Are you f-in kidding me?" He laughed and rolled his eyes. For kicks I took one for a spin, and it drove just as crappy as I remember my 1978 block-lifted Jeep drove.