The appeal for me is that it those items would be covered under a factory warranty.Nice.
But my opinion is the same with it, as the Powerwagon. I'd rather build it myself. Many of us have. Looks like a leveling kit, shocks, front diff, and 35's. Ford Super Duty off road starter pack. Lolz.
It might be smart, that they left off, the winch. Warns bumpers and winch for the new SD's, are tough to beat.