AbleGuy
Officious Intermeddler
Wow! In a rather laughable recommendation seems to say only the wealthiest folks should buy the pricey TRX, Ram's CEO seems to be advising those asset rich truck owners to buy TWO TRUCKS, one, the RTX for enjoying their occasional fun and zippy adventures, and another one (the plain vanilla model) for actually using as their DD!
Gonna need a much bigger garage if you're gonna follow his advice
...
Are these simply tongue in cheek interview quotes, or do you think this advice is a valid way to perhaps deal with inventory shortages, or ... ?
https://www.autoblog.com/news/rams-ceo-says-you-shouldnt-daily-drive-the-trx
Ram
Speaking with The Drive, Kuniskis suggested that customers planning to daily drive a 1500 should skip the TRX and opt for the RHO instead. From a sales perspective, steering buyers away from the most expensive trim may sound counterintuitive. But it reflects the brand’s effort to look out for its customers, especially given that the TRX was revived for enthusiasts, despite being discontinued after the 2024 model year.
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For context, the 1500 TRX is powered by a 6.2-liter supercharged Hemi V8, which—by displacement alone—already makes it a gas guzzler. Ram further tuned the engine to produce 777 horsepower, an increase of 75 horsepower over the previous iteration, meaning it will likely require more fuel to deliver that added performance. That output now puts it ahead of its direct rival, the Ford F-150 Raptor R, which makes 720 horsepower from a 5.2-liter supercharged V8.
The Ram RHO, meanwhile, takes a more restrained approach. It uses a high-output 3.0-liter inline-six Hurricane engine—roughly half the displacement of the TRX’s V8—yet still delivers a respectable 540 horsepower and 521 lb-ft of torque.
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The 2027 Ram 1500 TRX is set to arrive in the second half of 2026 with a starting price of $99,995 (excluding the $2,595 destination fee)—roughly $26,000 more than the base RHO. It will sit firmly at the top of the range, especially now that Kuniskis has put to rest rumorsof a high-performance single-cab variant featuring a 6.4-liter Hemi paired with a manual gearbox.
(Apologies for any uncaught autocorrect weirdnesses)
Gonna need a much bigger garage if you're gonna follow his advice
...Are these simply tongue in cheek interview quotes, or do you think this advice is a valid way to perhaps deal with inventory shortages, or ... ?
https://www.autoblog.com/news/rams-ceo-says-you-shouldnt-daily-drive-the-trx
Ram’s CEO Says You Shouldn’t Daily Drive the TRX
Ram admits the returning 1500 TRX isn’t the right choice for buyers looking to daily drive a performance truck, instead recommending the RHO.
Rex SanchezJan 14, 2026 11:45 AM EST
Not One Truck Fits All
The Ram 1500 lineup is more alive than ever with the TRX’s return. However, according to Ram CEO Tim Kuniskis, the 1500 TRX isn’t meant for everyone, as other variants may better address the brand’s diverse range of customer needs.Speaking with The Drive, Kuniskis suggested that customers planning to daily drive a 1500 should skip the TRX and opt for the RHO instead. From a sales perspective, steering buyers away from the most expensive trim may sound counterintuitive. But it reflects the brand’s effort to look out for its customers, especially given that the TRX was revived for enthusiasts, despite being discontinued after the 2024 model year.
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Daily Driver or Weekend Weapon?
“If you want to drive this every single day as your only truck, the RHO is a way better option. It is an absolutely way, way, way better option,” the Ram CEO said.
For context, the 1500 TRX is powered by a 6.2-liter supercharged Hemi V8, which—by displacement alone—already makes it a gas guzzler. Ram further tuned the engine to produce 777 horsepower, an increase of 75 horsepower over the previous iteration, meaning it will likely require more fuel to deliver that added performance. That output now puts it ahead of its direct rival, the Ford F-150 Raptor R, which makes 720 horsepower from a 5.2-liter supercharged V8.
The Ram RHO, meanwhile, takes a more restrained approach. It uses a high-output 3.0-liter inline-six Hurricane engine—roughly half the displacement of the TRX’s V8—yet still delivers a respectable 540 horsepower and 521 lb-ft of torque.
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Autoblog brings you car news; expert reviews and exciting pictures and video. Research and compare vehicles, too.
or sign in with
By signing up I agree to the Terms of Use and acknowledge that I have read the Privacy Policy. You may unsubscribe from email communication at anytime.
A Question of Purpose
Considering the difference between the two 1500 trims, Kuniskis encouraged buyers who are seeking a no-compromise performance truck to choose the flagship model. “If you’re gonna buy a pickup truck and you want this to be your fun, awesome, use it on occasion truck, of course, price not being an object, you want the TRX,” he said.The 2027 Ram 1500 TRX is set to arrive in the second half of 2026 with a starting price of $99,995 (excluding the $2,595 destination fee)—roughly $26,000 more than the base RHO. It will sit firmly at the top of the range, especially now that Kuniskis has put to rest rumorsof a high-performance single-cab variant featuring a 6.4-liter Hemi paired with a manual gearbox.
About the author
Rex Sanchez is an automotive journalist with over six years of experience writing car reviews and industry news for publications like Philkotse and the Daily Tribune. He's a licensed aviation maintenance technician who brings technical expertise to his automotive writing.(Apologies for any uncaught autocorrect weirdnesses)
