Have you added up all the differences in the new trailers, the 145,195 and R1, to come to the conclusion that they are "over priced"? They are not competing on price, they are competing on capability, quality, and innovative design. So far, Imperial can't build them fast enough to keep up from what I see. It may be similar to buying a Jaguar or a Tesla, where discriminating buyers can see the value and are willing to pay for it. Great features, new tech, and knowing your audience. These trailers are not for price shoppers. For me, the R1 was worth considerably more than the X22, which was also an expensive trailer.