In addition to
@twt's links, here's one from The Ineos Forum showing UK prices in case the other links get the "hug of death" from too man people clicking.
5 seat station wagon starting at $52k Euro, which is right on $55k USD. While I recognize that's not a 1:1 comparison as individual markets will impact prices far beyond a simple currency conversion, it's incredibly promising with regards to what Ineos has promised.
The cost of accessories is not terrible either. Adding heated seats is only $305; Diff Locks are a $1600-ish option; Snorkel is around $645. These prices don't seem that far out of line from quality aftermarket options for other rigs (A snorkel for my rig costs about that much too).
And these price sheets have some neat surprises. I was not aware that you could get a custom coloured frame (black, red, or grey; I can think of a few reasons why that might be a nice option but I've actually never seen it offered on a vehicle before). I also note that the packages are pretty generous; the Trailmaster package is $59,000 Euro (so, $7k more expensive) but includes as "standard" about $9k worth of kit.
Edit: Also according to the brochures - if you go with the Fieldmaster or Trailmaster packages, it includes a Belstaff jacket of the same name in the price. They charge about $800 for these around here off the rack; not saying they are
worth that (it's a waxed cotton jacket....you can get non-name brand ones for much less), but it is still "added value" for the packages.