I agree 100%. It never ceases to amaze me how much crap people will expect an "Expo" vehicle to carry.
Yup. A lot of guys want to carry a 3/4 or 1 ton load around to camp in comfort but want to do Jeep trails on the way. You can't really have it both ways. Either you carry backpacking gear and go 4wheeling or you can carry a full luxury camp and stick to moderate trails.
Also, I think a lot of the die hard Wrangler guys would be extremely surprised at how capable a Thuren or Carli equipped Ram or SD on 37s actually is. A Ram HD SRW is only 2" wider than an LC 200 and only 6" wider than a Wrangler JL. Good sliders can negate a lot of that extra width and the longer wheelbase by allowing you to pivot on stuff.
Power Wagons in Moab is this week. Follow them on instagram to get a taste of what these huge trucks are actually capable of.