I think a lot of HAMs like it that way. They like having this hobby to themselves and they have no desire in a radio that's simple to understand and operate. And since HAMs are the only ones who are buying amateur radios, the manufacturers have no reason to make "simple to operate" HAM radios.
Please, you see difficulty because you want it to be difficult.
Yeasu's FT-252 and FT-257. You program them, push the button and talk. Yes, you have to get licensed to use the ham frequencies but beyond that there's nothing to it. Is that easy enough? There's no more buttons on these than an FRS radio and a lot less complexity than the typical cell phone. They're not terribly expensive either, a bit more than $100 on the street.
There are a lot of aspect to ham radio beyond just FM simplex conversations and the manufacturers offer radios that try to give as many features to as many hams as they can. But trust me, they offer simple radios, too. There is a market for them and they fill it.
But there's the rub, Dave: There's no reason for someone to put "extra effort" into communications when there is an option that meets his needs without requiring "extra effort." "Effort" - like time and money - is a zero-sum game. The effort a person spends on setting up a radio is effort he could be spending on something that interests him more.
Yes, it takes effort to learn the conventions and history of amateur radio. I am enthusiastic about it, happy to teach it. But I don't want anyone who is not willing to show minimal respect to my hobby to be bothered with it. It's no skin off my nose if the people who I've taught and proctored exams for never key up a mic again. I just expect that when they do they aren't rude or insulting to my fellow hams for being hams.