I missed out on some of the fun here .... I was out wheeling my LR3 instead of reading the forum
I run a lightly mod'ed LR3. Skids, sliders, Johnson rods, 32" duratracs, front and rear bumpers. I've not owned but have wheeled a few JK Rubicons (2 door only) in places like Sedona and Moab and have done some simple dirt roads in regular JKs. I'm not the expert in either platform but have some seat time in both.
From a purely technical capability standpoint, I still pick the Rubi over the Rover. I'm not saying it's 'better', only that it can physically make obstacles the Rover can't. My mod'ed LR3 is roughly the equal to a stock Rubi unlimited; a little behind a 2 door; and further yet behind an equally mod'ed Rubi.
Further, it's easier/cheaper to build a Rubi to your taste simply because the aftermarket is so highly developed compared to the LR3 platform. Want a bumper? Here's 20 to chose from on the JK; 2 on the LR3.
The 18" wheels on the LR3 are another item of contention. I know Lucky8 now has a 17" option, though I haven't looked into it and probably won't at least for some time. Given that a 32" tire is the maximum you can squeeze under an LR3 without major interference (vs that being the stock size on a Rubi and 35-37's fitting with minimal work) you only have a little sidewall to work with. Again, this is not a problem for most things somebody would want to do in an LR3 and is actually a benefit on the road, but it's another limit you hit first on the Rover vs the Jeep.
Weight. There's no way around it, the Rover needs to eat a freakin' salad. I really need to take my loaded rig to the scales, but I'd guess I'm around 6500 lbs. Power isn't the problem, but all that weight can really be felt when off-camber, on soft surfaces, or going downhill.
Lockers. I have stock rear and center lockers and a computer to fake it in the front. But I can't manually select any of them. The Rubi has simple manual controls. While the automatic stuff of the Rover is good, when it gets really hard core the computer is no match for simply locking everything and crawling. The computer may actually be better in some slick situations (snow and ice come to mind) but I've been in the rocks and watched helplessly while the computers in my rig freaked out flashing locked/unlocked lights at me from the dash and I sat stuck knowing I had traction on one front tire and only needed a little movement to get over the rock I was on. A Rubi, with it's manual f/r lockers, wouldn't need the computer to 'think about it'. You'd just push the button and go.
All in all, I'd follow a stock JK just about anywhere he wants to go. But I'm not stock either, and I know how easy it is to take the JK platform well beyond what the Rover can do. Again-from a technical capability standpoint. I'm not addressing cargo capacity, civility, comfort, towing, etc...
Here's a link a buddy shot of me coming down the hill at Spider lake this weekend. Would a Rubi have fared better here? Maybe a little due to lighter weight but not much. Honestly a better driver in either would leave me for dead. But you can quickly see how all that weight + limited tire size adds up on something like this.
https://www.youtube.com/watch?v=3uQZHWpo2bg&list=UUI1xhfU41JLR7sLUsLVTn5Q
Enough arguing about which is better. They each have their strong points as well as their weaknesses. Let's all simply agree that both are better than a Toyota. :sombrero: