The words of caution are appropriate, but consider this: All of the things that are said about Mahindra (cheap quality, will fall apart, can't find support, what is that thing?) were once said about Toyota and Nissan trucks.
The only way a company can break into the US market is to offer something that the existing manufacturers don't. Typically the way they do that is by undercutting the price of the existing market vehicles.
Could Mahindra be the Yugo of pickups? Possibly, yes.
But you know, at the time that the Yugo was introduced, there was another low-priced brand that broke into the US market at the same time. Anyone want to guess which brand that was?
Hyundai.
So, while it's certainly conceivable that Mahindra could be Yugo, it's also conceivable that it could be Hyundai, a company that started off in the US market as a bottom-feeder and through hard work and improving quality, worked its way up to the point where it's at least the equal of, if not superior to, the domestic brands, a kind of budget Toyota. Suzuki has undergone a similar transformation from budget-car maker to second-tier import.
What's needed now is a distribution network, and with the big 3 in crisis, I wonder if there could be an opportunity there. Many big 3 dealers will have to close down, and you have to wonder if some of them might not want to take a chance on this upstart Indian brand that could be the next Hyundai.