I am on the list for a test drive, but with the Economy they way it is it will be interesting to see if GV can deliver a product this fall. The ONLY way they are going to compete is to be cheaper. They need to be the kia/Hyundai of the truck world. Diesel or mileage isnt going to lure people alone. Will the masses risk toyota or nissan class dollars on an unknown vehicle from a no-name company? I think not.
Well, it depends.
Because automobiles and trucks are so expensive, people tend to be very "risk averse" in making their choices (that's why brand reputation is so critical.)
The only ways to "break in" to the existing market are (1) undercut their price, or (2) offer something that nobody else does.
The Hyundai/Kia strategy is #1 (but also note that the automotive graveyards are littered with the bodies of those who tried the same thing and failed: Yugo, Renault, Daihatsu and others come to mind.)
However, offering a decent small diesel could be the #2 strategy. Small diesels were introduced briefly in the early 80's in quite a few cars and trucks but most of them were such poor performers that the manufacturers quickly pulled them from the market and diesel left a bad taste in their mouths ever since.
If Mahindra can do it right this time, by offering a diesel that has decent power, reliability and is "friendly" (i.e. not excessively noisy/dirty/smoky) then they could get their foothold in the market that way.