Pretty sure you mean marine VHF radios, and believe every commercial ship in the US has to carry one. They are VHF high band FM, work great, only supposed to be used for marine purposes.
Nearest equivalent in the US for land use, without a license, is "MURS", which I think is multi-use-radio-system, or something like that. Also VHF high band FM, but slightly different frequency, and limited to 2 watts I think. One model is the Standard Horizon HX100 (quick google search). I believe handheld radios are about $100 or so each. Probably way less popular than either FRS, the little tiny .4 watt UHF radios, or CB, which is 5w about 27MHz. Probably less popular than ham 2m, too, but you don't need a license for MURS.
So if you want to talk between a couple of friends, MURS may be the way to go. Range should be better than FRS, and much better than CB, especially if you want handheld radios. Handheld CB radios are terrible, because the antennas are so short compared to the frequency.
In my view, VHF high band is *the* way to go for line of sight to near line of site communications for most areas. Reasons being: 1. lower frequencies, like VHF low band or lower, have intermittent issues with long distance signals coming in as interference. This is rare on VHF-high. 2. Frequencies much higher than VHF-high, like 440, are more affected by vegetation like trees. (If you live in areas where there aren't trees, this may not be any problem at all.) 3. Lower frequencies, like VHF low band, are more likely to pickup noise from electrical stuff, because there is more noise on those frequencies.
Lots of systems use VHF high band. Marine is one, as you mentioned. VHF aircraft band is another. Lots of police and fire, especially rural, use VHF high band. Ham 2m band is VHF high, and very popular. And there is a lot of commercial use in VHF band. All of these on different frequencies of course.
All that said, MURS probably isn't popular at all, because the radios are more expensive and bigger than FRS, because the power is only 2w and there's no skip or cheap high power amplifiers, so the CBers don't want it, it's less powerful than GMRS so the people that bought into that for whatever reason don't want it, and the hams have the 2m band, which is similar but allows more power and much more frequency range. But not popular doesn't mean bad...in fact popular often means bad. Most pop music from the 80's, for example.

Me, I use 2m.
Hope that helps.