I've been meaning to write this down for a while...
At Overland Expo there were two representatives from Jeep who are working on the new Wrangler (they said they're currently ankle-deep in it) - one was very much product and one was more senior and very much design. It sounded like the more senior person reports directly to Manley.
Sorry, I forget their names.
They told a good story....
At the first "new Wrangler meeting" at Jeep which I gather was not so long ago (~6-12 months) with obviously a LOT of people, the first thing up on the projector was a picture of a gravestone. It said "The person who killed the Wrangler" and the name was "Insert your name here".
The message was nobody at Jeep wants to be that person, and they're all very, VERY aware of it.
The more senior guy talked about how they're at max capacity right now, mostly because of "mall crawler" buyers.
He said he thinks that's just a fad, and Wrangler needs to stay true to it's heritage because once that fad ends, it's the enthusiasts that will keep it going sales wise.
(He didn't say this next bit - it's my take) If they water-down the Wrangler to cater to the Mall-crawlers, then the fad ends, they'll be dead. Safer to keep it as the enthusiasts want, and let fads be what fads are.
They asked us all for input about what we'd like to see on the new Wrangler, and some of their questions/thoughts showed the kind of things they're considering changing.
I'll list some of them below in random order.
1. Diesel. EVERYONE asked for it, and they said "we know, we know". They really wouldn't say yes or no, just that they know it's badly wanted. We talked about it for a LONG time, and they get it, they just wouldn't say anything either way, other than "We know people want it".
We didn't talk about any other engine options.
2. IFS - EVERYONE talked about how in the other brands (Land Rover, Toyota) the loyalists have abandoned the new models because you can't get a SFA anymore
All the enthusiasts just buy an old model, and that's what will happen to Wrangler if it goes to IFS.
They said they get it - and I believe them.
3. I asked about transmission options, they said absolutely for certain they'll have a standard option. (I was worried they might go auto-only) It's not even a question.
4. They asked how important the fold-down windscreen was to most people. Everyone said "Meh" and they agreed. I will not be surprised if it goes away.
5. They asked about things like on-board air, 35s, etc as options, obviously they're thinking about these things.
6. They asked if everyone wants a full-size spare and EVERYONE said yes, and they agreed.
7. People talked about how nice it is to rip out the carpet and hose it out, etc. and they absolutely agreed that's a must.
I think it was the more senior guy that said that's his favorite thing about his Wrangler. He took the carpet out years ago and never put it back, and loves it.
8. I (and others) talked about a "stripper" model - and they asked for clarification on what that would mean - I said minimum electronics, no power windows, no cruise, etc. etc. All the Rubicon running gear without any luxury items.
They were listening for sure, but I'm not holding out hope.
9. Everyone talked about how important it is to be able to heavily modify the Wrangler as each person sees fit. i.e. aftermarket everything.
They agreed.
10. They asked about doors off mirrors - everyone said that would be great, and they said it's something they'd like to figure out.
Towards the end the more senior guy said "On that suspension thing" (I assume IFS/SFA) "It's not going to happen. Don't worry about it".
I take that to mean Jeep will do everything they can to keep it SFA if they can for emissions/mileage/safety. I'm confident they will.
All in all it was a great Q&A session, and it really gave me confidence Jeep is listening to their customers and they're taking the Wrangler re-design very, very seriously.
They have a very good thing right now, they're not going to mess it up.
-Dan
It was cool to see Dave H. from AEV sitting in the back row, listening intently to everything that was said