You left out one of the biggest keys to success.
The Jeep Wrangler is a big-boy's Leggo set. Easy to wrench. Easy to modify, especially the suspension.
After spending 3 times the time and energy to lift an Xterra a few months ago, jeez, not wanting an IFS in my future.
I agree completely.
In fact, the first 3 on Haven's list did not apply to me at all when buying my wrangler.
I bought my wrangler because it is the best off road worthy vehicle on the market, especially for the price. I can modify it as I see fit, easily, in my own drive way. Purists may hate me for it, but if I could have bought the wrangler with permanent roof and doors, I would have. That being said, if the wrangler had IFS at the time of my purchase, I would have bought something else. Probably a 4Runner Trail edition.
Now, I fully understand that I am in the minority of Jeep owners. 90% of the Jeep owners I meet absolutely love my Jeep, they love to look at the off roading kit it has, the pin striping, the mud, etc... but then they love to go back to their sahara, never change a thing, and never go further than a gravel road.
People like that worry me, because they're the one's that are keeping the brand alive. It's not people like us here on this forum. Those of us here are simply not a representative example of the majority of Jeep owners.