If you look outside of North America Jeeps are more of a luxury toy. The video used as an example is in China where the super wealthy own Jeeps as play toys. These aren't people with limited budgets building these, or Jeeps that are being used as a multi purpose vehicle like they are in North America. Over seas it seems like the top off-road vehicle in terms of reliability, popularity, and reputation are Toyota FJs and Hilux pickups for the average person, and for the wealthier they are using the newer Tacoma style (not sure what they are called outside of NA), and Land Cruisers.
I wanted a cool looking good 4 door 4x4 and not an pickup, I got the little more expensive 2013 Rubicon unlimited 10th anniversary with standard European plastic bumpers. I like that I can put so much stuff on the bars. My jeep fits my garage, landrover and toyota might not fit they are higher. I dont have any other vehicle.
2 persons can sleep in it
My 4x4 had to have a spare wheel at the back as old school Jeeps
So here is Jeep expensive but still cheaper than other proper 4x4 out here in Sweden in that size. A ordinary Volvo and adding some stuff to it is probaly more expensive compared to a Sahara.
I looked at other vehicle
But prices are roughly like this, SEK is Swedish crownes
Toyota FJ are not for sale in Sweden, I dont think it is at all for sale in Europe
70 series land cruiser do not sell in Europe
Toyoya Hilux (dont want a cab) D-Cab manuell transmission cost 280 000 SEK (most expensive one D-CAB SR+ aut cost 355 938 SEK)
Jeep Wrangler Sahara Unlimited with airbags, air condition, better stereo with sub, heated seats etc cost from 314 900kr, My 10th anniversary with leather, NAV, lockers etc about 363 000 SEK
Landrover Defender 110 Stationwagon from 338 000 SEK, add air condition cost 18 500 SEK about 2572 dollar. Front center console 2000 SEK. Side protection runners 6000 SEK, rear wash wiper 2000 SEK
A Volvo XC70 from 345 000 SEK
Landrover Discovery LR4 486 900 SEK
Toyota Landcruiser 150 (Prado maybe????) 499 500 SEK
Land Cruiser V8 777 900kr
I think offroad bumpers, roofrack, winches, bigger tires looks awesome but cost a fortune here and do I need it, no I dont for my camping trips. Cost much more in fuel, aint cheap here. I wanted coolness, proper 4x4, high ground clearance, some luggage space and I got that in my Rubicon stock.
So my stock super expedition overlanding camping vehicle
Watching amovie before sleeping in Wrangler
Studded winter tires
Camping
Fishing
Installing Dually D2 led lights in nature when camping
Front runner interor rack