I've only read a single article so far that just laid out all the basics from the same press release every other article is regurgitating, but I believe they figured out the key to the Jeep magic by letting enthusiasts do the design work and actually executing. The key piece of evidence to my mind is the tree risers; no bean counter even knows what that is or would ever approve such a thing for what looks like a standard piece of trim. GM did it kinda by letting AEV sit at the table, but it needs to be done from the design phase rather than shoehorning something onto an existing platform. It reads like you'll be able to build an extremely competent rig of whatever off road flavor you choose with a full warranty. You're going to see a lot of high dollar Monroneys, and a lot of trucks that look fully built and ready for battle that never leave pavement.* Prices will be high for quite a while.
I think Chrysler's build quality and reliability have improved considerably with Fiat, and I've had too many bad experiences with Fords to ever consider owning another. If I remove my own biases though and look at the Wrangler/Bronco decision from the average Joe's perspective, it's looking like a no brainer... Were I in that market, I'd be tempted to wait a little to see what the aftermarket does, only because I see the two as being pretty evenly matched, with the Wrangler lightyears ahead in the aftermarket for the win.
*Full disclosure, I'm currently guilty of this with my Bison. To be fair though, we had a baby right before the pandemic broke out, and haven't really been able to do much anything since I took delivery.
