Reflecting on the new Ford Bronco, the marketing push of "back to the wild side" and a previous discussion of LR Defender development highlights the disconnect at JLR:
Appears LR's Rob Atkins - chief engineer, vehicle engineering captured the love/hate relationship with LR, that LR does live in a cave:
“.........Many of the biggest Defender decisions aren’t obvious, says Atkins, .......... he’s proud of two particular decisions: the use of bigger tyres to raise the Defender’s driving position and improve its off-road traction; and some special packaging measures needed to make the Defender’s boot space as wide and uncluttered as it is, in comparison with more conventional SUVs.
The decision about the big wheels came early, says Atkins: “Even before we had a fully engineered mule, we did some testing after we fitted bigger tyres to a Range Rover Sport and it was very promising. Then we went to Dubai, where sand driving is the national sport, and were simply blown away by the performance of our Defender mule, even when we were using road tyre pressures. We knew the design was strong, but big wheels gave the vehicle extra height and presence, and a lot more grip. That was a very important moment.”......... "
Bigger wheels/tires was an important moment? In 2019? From the "chief engineer"? Tires/wheels have been a item of discussion for decades and is one of the top, if not top, initial modifications. Things that just make you scratch your head and ask ****** were you thinking LR?
A recent visit to the dealer had an interesting feel to it. Clearly JLR is moving to an environment that is far removed from the off-road/overland community, very urban with employees all very clean cut and standing around staring at cell phones. I doubt many of the new employees have even camped. JLR has lost the connect to its community. It's products have become furniture.
JLR needs a new CEO yesterday and that person needs to clean house.
Appears LR's Rob Atkins - chief engineer, vehicle engineering captured the love/hate relationship with LR, that LR does live in a cave:
“.........Many of the biggest Defender decisions aren’t obvious, says Atkins, .......... he’s proud of two particular decisions: the use of bigger tyres to raise the Defender’s driving position and improve its off-road traction; and some special packaging measures needed to make the Defender’s boot space as wide and uncluttered as it is, in comparison with more conventional SUVs.
The decision about the big wheels came early, says Atkins: “Even before we had a fully engineered mule, we did some testing after we fitted bigger tyres to a Range Rover Sport and it was very promising. Then we went to Dubai, where sand driving is the national sport, and were simply blown away by the performance of our Defender mule, even when we were using road tyre pressures. We knew the design was strong, but big wheels gave the vehicle extra height and presence, and a lot more grip. That was a very important moment.”......... "
Bigger wheels/tires was an important moment? In 2019? From the "chief engineer"? Tires/wheels have been a item of discussion for decades and is one of the top, if not top, initial modifications. Things that just make you scratch your head and ask ****** were you thinking LR?
A recent visit to the dealer had an interesting feel to it. Clearly JLR is moving to an environment that is far removed from the off-road/overland community, very urban with employees all very clean cut and standing around staring at cell phones. I doubt many of the new employees have even camped. JLR has lost the connect to its community. It's products have become furniture.
JLR needs a new CEO yesterday and that person needs to clean house.