It is informative that LR marketing has lost touch with it's roots but so has Toyota with advertisements of pulling couches through the desert. I doubt any of these marketing teams have camped or driven down a 4WD trail. The SUV vs pickup truck mindset.
That's quite humorous. Definitely not a test of any offroad capability, and wouldn't even have required 4wd, but in all honesty, 90% of the people that actually buy a new defender won't ever even push it that far, but just use the car as a status symbol to show their "rugged" lifestyle.Can someone tell this stupid engineer,
Go screw yourself.
Streets of LA has more potholes and it’s more challenging than his fake advertisement,
And morons out there believe that this fake defender is so capable and survivable by looking at videos like that.
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See 2020 Land Rover Defender Get Trashed By Its Chief Engineer
If you had any doubts that the new Land Rover Defender wasn’t as tough as the old truck, maybe this video will change your mind.www.motor1.com
There is not much pointing talking to these guys. The closest they have gotten to off reading is their keyboards.
Now that's some New Defender rage/hate right there.Can someone tell this stupid engineer,
Go screw yourself.
Streets of LA has more potholes and it’s more challenging than his fake advertisement,
And morons out there believe that this fake defender is so capable and survivable by looking at videos like that.
Well, what Toyota is doing is called reliability.I think Toyota has went to the millennial adventure sport side but it's a huge market and you can't shake a stick without hitting a Taco or 4Runner here in SoCal; from the surf, skate, weekend warrior, UFC, Moto-Bro-Ho, and whatever else; they are selling and selling big time and the vast majority are mall crawlers just like all the Jeeps and LRs. On that note, I'm in SoCal so there is not much individuality around here; everyone is doing and buying what everyone else does and they all can get lost in the parking lot....lol
I'm no marketing strategist by any means but whatever they are doing, it's working!
Here you go:
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Arkonik: Defending the Defender - Expedition Portal
Prologue: Namibia “Yeah, it’s leaking oil pretty good.” I’m yelling from underneath a well-outfitted Land Rover Defender 110, trying to overcome the clattering of an idling 300Tdi motor. Early on as a professional archaeologist, I learned just to accept the vehicle you get when you get there and...expeditionportal.com
".......But it wasn’t the heated leather seats, functional air conditioning (procured in Germany), thicker aluminum body panels (well beyond original specs), or blueprinted motors that impressed me about these two Arkonik Defender 110s I drove. I was amazed that after four hours on a reasonably technical Sierra trail, there was no dust ingress into the interior. I was astounded that there were no interior rattles. I was in complete disbelief after a full day’s testing that there were no oil leaks. I did slide beneath with a flashlight, right under the watchful eye of company owner Andy Hayes, to check. It is evident that Arkonik has done their homework with the iconic Defender. The result is an extremely comfortable, highly capable bespoke workhorse. If you want a floor water leak, it’s surely a special order. ......."
In summary if LR had invested in the Defender vs ignoring it for 35 years, this is what it could have been, or even better.
".......But it wasn’t the heated leather seats, functional air conditioning (procured in Germany), thicker aluminum body panels (well beyond original specs), or blueprinted motors that impressed me about these two Arkonik Defender 110s I drove. I was amazed that after four hours on a reasonably technical Sierra trail, there was no dust ingress into the interior. I was astounded that there were no interior rattles. I was in complete disbelief after a full day’s testing that there were no oil leaks. I did slide beneath with a flashlight, right under the watchful eye of company owner Andy Hayes, to check. It is evident that Arkonik has done their homework with the iconic Defender. The result is an extremely comfortable, highly capable bespoke workhorse. If you want a floor water leak, it’s surely a special order. ......."
In summary if LR had invested in the Defender vs ignoring it for 35 years, this is what it could have been, or even better.
Brakes | Replaced for new: Brake lines, front discs and rear drums |
I take it you are willing to pay north of 100K for that thing?
But they now have a new one out. You should be rejoicing that it is finally here.
Sure it would. Hence the new Defender which is the better vehicle. If LR could have made the old Defender (as in welding etc.) cheaper, they would have. It was a costly thing to build even just to the "standard" spec. So even at 20k units/year, it still wasn't cheap to build. But you're saying that this sort of "restomod"/upgrading would scale to make it as cheap as the old one. Yeah, not buying it. And even at those prices, it still would be a horrible vehicle to live with. Bandaids on a poor design only go so far.That is a very low volume price. Scaled to today's manufacturing capabilities and supplier base the price would drop in half.
Sure it would. Hence the new Defender which is the better vehicle. If LR could have made the old Defender (as in welding etc.) cheaper, they would have. It was a costly thing to build even just to the "standard" spec. So even at 20k units/year, it still wasn't cheap to build. But you're saying that this sort of "restomod"/upgrading would scale to make it as cheap as the old one. Yeah, not buying it. And even at those prices, it still would be a horrible vehicle to live with. Bandaids on a poor design only go so far.
Reliability is definitely part of the attraction to Toyota. One thing that is often overlooked in the current market is what Toyota has been incredibly successful at. That is that they have marketed in a way that is very attractive to younger buyers and have done it with "lifestyle". They have taken a couple of vehicles (Tacoma and 4Runner) and have produced them at a price point attainable by younger buyers who have graduated from buying cheap, beater cars that was all they could afford and can now afford something new and nicer, but has the 'adventurous" image they are attracted to. There's no doubt there are thousands of cookie cutter Tacoma and 4Runner builds out there and it's a bit of a joke for many that anyone into "overlanding" these days must have a Tacoma or 4Runner. This is HUGE for Toyota! They have tapped into a massive demographic of new, young buyers and are making lifelong Toyota customers out of many of them. From a business point of view it's an incredible accomplishment that is going to pay dividends for Toyota down the road.Well, what Toyota is doing is called reliability.I get in the 4Runner, turn the key and drive, no $6000 a year repair bills, no worrying about eas dropping to the bumpstops because of a corroded can-bus cable, no more Christmas in July on my dashboard, etc ... it's refreshing actually. The D1 was my first LR almost 20 years ago and there is one in the garage which I enjoy taking out for a run but pulling my trailer, heading out mountain biking or just knowing I'll make it to work without a flatbed involved, I'm very happy with the T4R. Do I get a bit of envy when I see a D4 go by, sure, but then I think how much I'm saving, even on fuel and I'm content again
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