? yeah, they clearly didn't do any engineering at all. In an article where the topic is
design, you highlight all of the ways in which the lead
designer discusses
design. ?
Show me where the Defender's
design impairs its
function as compared to the previous generations.
You do realize that in automotive engineering, the design and engineering are separate people and functions, and they're always in tension, right? You do realize that Gerry McGovern is a designer and not an engineer, with a degree in automotive design, right? And you realize that a "spiritual director" is not a chief executive officer or a lead automotive engineer, right? And you realize that at the end of the day, the two come together? That's called systems engineering - the management of design and engineering trades and requirements across the components to bring together the whole."
You do realize that everything you are saying about balance, while an incredibly compelling narrative of harmony, one I think is evident in other vehicles, is in direct contradiction to what he is saying in the article-?--did you bother to read it Diesel?
"Nobody puts me under pressure. And that’s a great thing. You know,
Ralf [Speth], who’s the CEO, and Mister Tata, the owner of the business — he’s retired now, but he’s still involved — [they were] cognizant of [the fact that],
if you want design to succeed, then let it, and not try to compromise it. And I think that’s been quite pivotal."
.....this is instructional, let's be clear- the "compromise" he's referring to in relation to the design
is the engineering. Yes, they are sometimes two competing forces- and in Gerry's world- it's pretty clear which one wins.
And, just to make sure in case you were too busy to actually read the article let me help you with the highlights-
"So I don’t get people coming up to me saying, “Oh, could you make it more retrospective?” I don’t get marketing coming up to me saying,
could you do this, could you do that. Because, quite frankly, I don’t take any notice of them. I’m employed as a professional. Design is a separate issue for the brand; I’m the
spiritual leader for the brand.
I define what that vision is, and my team executes it. It might sound very arrogant…which it is."
It's pretty clear that style has won over substance for a very long time at LR and it's been evident in their product- the Velar is incredible to look at sitting in the valet spot at Elway's Steakhouse in posh and flashy Cherry Creek with the look-at-me Instagram crowd- Denver, or the D5 which seems slightly more of substance, but still not actually meaningful. Hey, to each his/her own- if fronting the appearance of capability and staying true to your core is all that matters- then by all means- "Go Above and Beyond" with the latest LR product- I'd suggest buying the extended warranty. If you care about actual capability and a product that furthers the adventure and promise of a 4x4 in a true and authentic manner, and not just as part of a marketing ploy, there are plenty of better options. An LC 200, a US-Spec Nissan Armada, a G-Wagon...basically any Wrangler with aftermarket shocks or a stock Rubicon, A Grand Cherokee WK2, etc.... most of which can be had for thousands less.