The key, is in the details for the end user.
For example: if the 2400 watt inverter is some outrageous amount of money or only attached to a package that is also crazy expensive........You can buy a 92% efficient 2000/4000 watt pure sine wave inverter at HF for $300. Or the 3000/6000 pure sine wave for $600. But then you would have to install it.
I looked at the "bed lights" option. It was $350, for 2 very dim lights. I laughed and said no, for $54 each, I can, and did, buy 2 Icon usb rechargeable lights that are 2100 lumens each !!! That's enough light to make it daytime in your bed when ever you want. And they are magnetic.
So, some options are just not worth it, but only you can decide.
But as a whole, I think they are all pretty much even. Lift, lockers and larger tires, updated electronics, seems to be the ticket. I flat out/hands down chose the ZR2 over the Tacoma because of the lockers. Say what you will, we had both and we will choose lockers every single time.
It kinda seems like manufacturers have finally woke up and paid attention to their consumers ........but it's too late, because nobody can afford the price they want for the vehicles with all those goodies.