I am truly enjoying this thread! Love the thoughtful and insightful responses!
This new winch needs to be tested in the field. So...
We are going to try and source one of these winches and put it on our new 80-series Land Cruiser build (after three years, my 80 is being retired from publication status, it has an M12000 on it. See pic link below). Senior Editor Ben Crockett is building this new truck more for expedition runs than Rubicon-style action; he lives in SoCal; he does a lot of wheeling around Las Vegas; so in theory a cooled winch can be put to the test while on his Cruiser.
Heat: everyone agrees it sucks. From laptops with chip/motherboard cooling fans to aftermarket oil cooler setups to pusher fans on radiators, etc, heat adversely affects just about everything. Lots of products that get hot have cooling apparutus built into them. So, if there is a redundancy in an item as critical to off-roading as the winch system, i.e. a fan, then why NOT cool a winch? Everything else gets cooling systems, so why NOT this? If the core winch is a reliable animal, why not add cooling to it anyway, assuming price point is not seriously raised? After all, if the fan should fail, the winch will still work (for awhile, no need to cut hairs). Personally, if this setup works in the field (TBD) then I would be stoked to have that extra measure of cooling involved. Is there anyone here who really would say, I'd rather have my winch run hotter than cooler?
Does a winch NEED to be cooled? Opinions clearly vary; although I'd refer to above, why not cool it as an extra measure of reliability? Maybe Warn plans on selling largely to the Middle Eastern market; after all, they sell by far the largest amount of Land Cruisers if not their other models there (this info from Toyota themselves) so maybe that's their plan.
I give a hearty thumbs up to Warn (and no, they don't advertise or are affiliated with us) simply for the fact that they are putting out new designs, new ideas, fresh winches. The Dual Force, the Endurance, they may yet be proven in battle like, say, an 8274, but as people have said Warn makes an excellent product and early bugs aside, who else is pushing the envelope? For those who want an utterly proven Warn, there's the 8274 and others, and that's great for the end user! But that's not to say improvements or innovations (sometimes confused with "gimmicks") can be made.
A lot of this comes from being a journalist; this is my job and I love it. I want to see, review and write about new stuff, not the same old product. I call this evolution of product, which I think is cool to watch. Some may fail the test of time or field, of course, including the Endurance. But I am also out in the field all the time. I am as unwilling to accept a poor winch design as anyone else; I have been hopelessly stuck in the past and only my winch got me out. An unreliable design is unacceptable; I'll be the first to say that.
What I love seeing here in this thread and others is how people dissect and analyze a product to think out possible weak spots. That's important, my engineer father is the same way.
There are tons of products out there today with features that were once derided or pooh-poohed yet became de rigeur and industry-wide (although I don't count those rubber ballsacks that hang from receiver hitches:sombrero: ). I remember when heim joints came from the farm tractor realm to off-road suspension. People were like, huh? But today they are well accepted. As yet, there is no logical reason to call an air cooled winch a stupid idea. They haven't been tested by the public, in the field. In one year, we will all know for sure if this is a flash in the pan or one for the ages...
Personally, I think it comes down to cost--how much more will it add and will it be worth that cost. Because the argument then becomes, I'll just shut off the winch for ten minutes to cool it off. If however it is cheap, then it becomes a worthwhile feature. Winches are expensive to replace after all, not to mention getting you out of trouble!
Here is a link to my 80 and some fun winch action. Old pics from 2006, the truck is different now (no brackets, etc) but the winch is the same, an M12000. Once the whole damn front of the truck was under water, I had to go chest deep to retrieve the hook and plug in the remote; it got me out--see pic. There's also a turtled episode as well as a gnarly mud trench. Full photos here, winch stuff is about halfway down the page:
http://4wdtoyotaowner.com/FZJ80.html
I'm serious, I am enjoying this informative thread and am in no way arguing or disputing opinions! I am seeing an editorial column coming about new off-road products and how people think about them. They're great; keep them coming!
Cheers,