Ease of installation aside, I still don't like their marketing tactic of saying we're idiots.
Where do they say people are idiots?
Photo in post #12, which is the one on their web site (I linked to it).
Saying that the people at Factor 55 are "saying we're idiots" (post 23) is not true. I don't see where they ever said anyone was an idiot 'quote unquote'. Realize that when you say what you did someone else very well could read the post and take it as the gospel and think that was actually quoted. Correct me if I'm wrong but that statement was never made.
They did post pictures of how recovery rigging is often run. I've seen some scary rigging in recoveries from people snatching with chains, to using tiny shackles bought at a local hardware store, to people standing right beside a steel cable winch line that is singing from tension, kinked all to heck and back, and without a damper. Too often I see people run recovery rigging as fast as they can for no good reason other than they are stuck and want to get unstuck as soon as possible. These are all unsafe.
Now to address the picture you cited. I personally run an Excel hook on my winch line and am careful at how I stack straps within the hook and also am careful not to load the hook gate. I see a bunch of hooks without a gate being used (which is unsafe). Requiring the use of a shackle is safer and a better idea for those who are not as familiar with recovery rigging as you or I might be. Running a shackle to attach to straps is harder to get wrong as long as the shackle is in alignment with the straps (not cross loaded) and even if it is cross/angle/side loaded shackles are typically very strong and will handle a mistake like that, not break, and hopefully not hurt anyone.
Here are just a couple of examples of unsafe rigging I've seen lately.
- Private wheeling spot a few months ago a full size truck was getting yanked by a chain. They allowed me to step in and correct the issue.
- URE last year a broken Cherokee was getting yanked up a hill by a SUV with a chain. They wouldn't accept a strap to use and ended up snatching the vehicle which kicked to the side and impacted a friend's Rover. Luckily no one was hurt.
- Beasley about a year ago a guy pulled out a teeny tiny shackle he bought from a hardware store for a recovery. This thing was T-I-N-Y and he would not accept a properly sized shackle from me. I kept very clear of that vehicle during the recovery.
- Too many times to count I've seen people standing too close to or right beside a steel winch cable under heavy tension without a damper.
- GSMTR this year (I think) a winch line was given to me to use with a hook that was bent and missing a gate. I pointed out the safety issue and declined to run the line. I won't be responsible for someone getting potentially seriously hurt or killed.
- etc etc etc
Unsafe rigging happens all the time. Equipment like the ProLink help to prevent that.