I ride for
Greg Matyas' bike shop, Speedway, so I'm a little partial to the
Fatback brand. They pretty much dialed in the geometry for fatbikes, and the little touches are what set them apart. Plus, they're made in America, which is always nice.
The guys up here are pretty dedicated to fatbike racing, from longer events like the Iditarod Trail Invitational to the sprint-distance Abominable Snow Series. I'd venture to say that every bike shop in Alaska sells them, and they sell quite a few. Shops that used to be ghost towns in the winter now find that the cold months are among their busiest.
I gave it a shot, but I'm just too much of a roadie I guess. Plus, I can only afford so many expensive winter sports. I just ride the trainer and wait for the roads to clear.