This stigma was something Ford marketing had to contend with when they came out with the Eco-Boost in the F150. It took over 11 months to sell the first 400K F150s with EB.
Remember them taking the engine off the production line, putting it in a truck they raced Baja, then abusing more on a race track or something. Then the final tear-down, only to find it was still within new engine tolerances.
As of last July they had 1 million on the road in F150 trucks, starting with production in 2011. It's turned out to be a non-event, as far as failures go. Go through the J.D. Powers reports on long term ownership.
Over 800K F150 sold last year alone, the majority with an EB engine.
That wrote. Confidence inspires comfort. Comfort creates success. A good reason to keep the Coyote, and improve on it year after year. Hope it never goes away in the F150.
While I'd get the 3.5L EB because of its towing capabilities, there is nothing like the exhaust sound of a great V8. My personal favorite stock exhaust note is the 6.2 in the Chevy. The Silverado LTZ is one awesome truck with cylinder deactivation. As is the Lariat 1500 Hemi Ram.

It's a great time to be a buyer with a fat wallet. :victory: