I'll be honest, this is the feedback I was looking for. A solid good opinion versus the matter. I appreciate and you make an excellent arguement. I use the Raptor as an example because is was a bold move and a good contribution to the off road community. One that was made like 7 years ago. Sure, I do agree GM is making changes. But it is also late in the game. And I would agree with you to some extent on the TRD badges. But also, people keep bringing up the Colorado. Sure, nice... but I built one on line with an msrp of $50k. For a mid size that seems insane. All I did was click like two packages. I mean, if that's a competator for Toyota, jesus. My TRDPro was only $44k. But you are correct. The Tundra doesnt have a rear locker. But it does come in at like 386 horse on the TRDPro package for $46k. No matter what, I think you make great points. Still though, I think GM could step it up. Once again though, it's only my opinion on it.
You think Toyota is more innovative then GM currently? The TRD lines are a joke for what you pay for (all trucks are too much money). I guess you get a few wimpy skid plates, a rear electronic locker (on the Tacoma), a 3.5L motor better fit for the minivan it came from (tacoma) and a weak plastic bed and a sweet badge on the side that says TRD. The Tundra is a great truck but old by all measures as is the 4 runner. They have nothing new. Having said this, I like Toyotas, I like Fords, I like GMs, and I like the IDEA of the Rams but think they have incredibly poor quality and reliability.
If anything, I think GM is leading the pack in the truck segment for innovative ideas. Toyota sure isnt. Ford has the raptor which is cool but also only fit for the desert. Ram has the power wagon which is also cool and I can appreciate that. GM has the ZR2, and will soon have a diesel 1500.
Honestly though, how many people really use these trucks for "off roading"? I just did a 5k mile trip with lots and lots of forest service roads and dirt roads and never needed 4wd. Overlanding is a wannabe trend (hate all you want on this comment, I am clearly part of this trend as I am on the site). My point being, IFS works fine. So does a solid front axle......to each their own. I am not hating on any of these brands but I dont think it fair to say one company has not been innovative enough. None of them really have.
I do want to see these companies take steps to bring new ideas to the market but remember, they are there to turn a profit and we are the small % of people who may want these expensive RR ideas and concepts. They need to see a return on their investment. The Hellcat is a good example of this. Impractical but marketed well to help sell it.